"gravity" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gravity” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vulu”, “hong leong bank”, “tiles hop”, “copied”, “hava”, “cultures”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gravity” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gravity from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
gravity falls	47	31	250+	144
teton gravity	46	50	250+	234
zero gravity	27	13	250+	71
gravity guy	26	39	250+	216
moon gravity	24	14	250+	111

The search volume of the core keyword gravity in Google App Store reached 42, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Orbit - Playing with Gravity	orbit	43	58
2		Gravity Screen - On/Off	gravity clock	≤5	7
3		Gravity Push	anti gravity games	≤5	9
4		Gravity Rider Zero	grav	24	54
5		Gravity Simulator	sun gravity lite	≤5	30
6		Gravity Sim	faux gravity	≤5	30
7		Gravity Rider: Extreme Balance Space Bike Racing	platina bike	33	34
8		Gravity Beats	gravity ship	≤5	30
9		Gravity Gun	dot gravity	≤5	30
10		GRAVITY	gravity dots	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
wonderment	55	30	175	28
gravy falls	53	32	250+	171
iluminati	53	23	250+	128
zero	50	68	250+	53
orbitz	49	20	250+	110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Clue Word	word clue	6	10
2		Euclidea	euclidean	24	35
3		Classic Words Solo	a worded	22	44
4		Q*bert - Classic Arcade Game	qbert	29	29
5		Wordathon: Classic Word Search	wordathon	≤5	30
6		MechBox 2: Hardest Puzzle Ever	literalmente	26	46
7		Microsoft Sudoku	sudoku google	≤5	30
8		Quantum	quantu	45	50
9		Guess the word - 5 Clues, word games for free	25 words or less game	7	14
10		Word Academy	living word academy	≤5	30

These five keywords: “wonderment”, “gravy falls”, “iluminati”, “zero”, “orbitz”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Clue Word”, “Euclidea”, “Classic Words Solo”, “Q*bert - Classic Arcade Game”, “Wordathon: Classic Word Search”, “MechBox 2: Hardest Puzzle Ever”, “Microsoft Sudoku”, “Quantum”, “Guess the word - 5 Clues, word games for free”, “Word Academy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gravity”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools