"tour de francia" App Store Keywords Research Case | ASOTools
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"tour de francia" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tour de francia” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fabletics”, “scrabble cheats”, “matemático”, “wechat”, “kissasian”, “solitaire⁎”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tour de francia” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tour de francia from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tour de francia 2019 juego ≤5 30 250+ 184
tour de francia 2019 gratis ≤5 30 250+ 164
tour de francia 2020 virtual ≤5 30 250+ 163
tour de francia 2019 juego oficial ≤5 30 250+ 150
tour de francia 2020 juego ≤5 30 250+ 149

The search volume of the core keyword tour de francia in Google App Store reached 60, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tour de France 2020 tour de france 53 25
2
Tour de France 2020 Official Game - Sports Manager tdf 34 20
3
Tour de France 2019 Official Game - Sports Manager braintree tour de tech ≤5 30
4
Tour Tracker Grand Tours • Vuelta a España tour etappe 34 36
5
Tour de France 2020 tdf programming ≤5 30
6
Cyclingoo: Pro Cycling Results vuelta a españa 2020 36 40
7
MapCo Guide: Tour de Francia tour de romandie ≤5 23
8
Tour de Frans frans ≤5 14
9
Quizz Tour de France tour de francia 2019 gratis ≤5 30
10
MapGuide: 2017 Tour de France le tour de france 2017 game ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wheather 100 33 250+ 190
climas 100 32 250+ 183
wearthe 100 31 250+ 194
wather 100 31 250+ 185
weathered 100 28 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast climas 100 32
2
Weather Forecast & Snow Radar: The Weather Channel wather 100 31
3
Weather forecast previsão do tempo 82 30
4
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
5
AccuWeather: Live weather radar & local forecast погоду 88 32
6
Weather matteo priora ≤5 30
7
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
8
Local Weather - Weather Widget local weather 43 30
9
MyRadar Weather Radar radar weather 63 17
10
Weather & Widget - Weawow wiwow 43 50

These five keywords: “wheather”, “climas”, “wearthe”, “wather”, “weathered”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “AccuWeather: Live weather radar & local forecast”, “Weather”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “Local Weather - Weather Widget”, “MyRadar Weather Radar”, “Weather & Widget - Weawow”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tour de francia”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tour de francia