"golf" App Store Keywords Research Case | ASOTools
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"golf" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “golf” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bmw”, “cc cleaner”, “câmeras”, “convert”, “delivery”, “firefox”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “golf” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword golf from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
golfe 63 11 250+ 98
usopen golf 61 44 248 193
u s open golf 61 30 249 158
golf courses 56 12 250+ 54
top golf 53 13 250+ 103

The search volume of the core keyword golf in Google App Store reached 63, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Golf Battle gofl 42 13
2
Golf Clash golg 42 14
3
Golf Rival golf rival 25 30
4
Golf King - World Tour golf 2020 34 30
5
WGT Golf golfe 63 11
6
Golf Master 3D golf gloves 28 30
7
Ultimate Golf! ultimate best ball ≤5 15
8
Golden Tee Golf: Online Games golden tee 27 31
9
PGA TOUR Golf Shootout tiger woods 44 24
10
Perfect Golf - Satisfying Game transitions optical inc ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
usga open 82 51 250+ 225
usopen 82 49 249 201
dick's sporting goods 68 51 248 222
golfe 63 11 250+ 98
usopen golf 61 44 248 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
2020 U.S. Open Golf Championship usopen golf 61 44
2
U.S. Open AR us open discover ≤5 30
3
U.S. Open Golf for Tablet usopen golf 61 44
4
Watch US Open Golf Live Stream free us open golf live 24 17
5
2019 US Open Tennis Championships usopen 82 49
6
Golf Channel golf channel 39 15
7
U.S. Women's Open usga womens open 31 24
8
WGT Golf golfe 63 11
9
PGA TOUR Golf Shootout tiger woods 44 24
10
Golf Rival golf rival 25 30

These five keywords: “usga open”, “usopen”, “dick's sporting goods”, “golfe”, “usopen golf”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “2020 U.S. Open Golf Championship”, “U.S. Open AR”, “U.S. Open Golf for Tablet”, “Watch US Open Golf Live Stream free”, “2019 US Open Tennis Championships”, “Golf Channel”, “U.S. Women's Open”, “WGT Golf”, “PGA TOUR Golf Shootout”, “Golf Rival”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “golf”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “golf