"delivery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “delivery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bdsm”, “monopoly”, “share. chat”, “free. fire”, “timelo”, “omegl”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “delivery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword delivery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
food delivery 58 61 250+ 100
food + delivery 56 18 250+ 103
delivery food 56 16 250+ 84
açai delivery 55 14 250+ 93
pizzaria delivery 48 10 249 62

The search volume of the core keyword delivery in Google App Store reached 56, its difficulty level reached 75, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DoorDash - Food Delivery door dash 73 32
2
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
3
delivery.com: Food, Alcohol, Laundry & Grocery delibery 26 15
4
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
5
Instacart: Shop groceries & get same-day delivery cart 65 64
6
goPuff: Drink & Food Delivery gopuff 47 35
7
Uber Eats: Order Food Delivery uber eats 74 30
8
Favor - Anything Delivered. Food, Alcohol + More delivered 58 28
9
7NOW: Food & Alcohol Delivery 711 delivery 26 39
10
Totally Reliable Delivery Service deliver 58 80

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
@walmart 88 28 248 167
nearest restaurants 87 17 250+ 111
walmart 84 40 248 160
domano 80 37 249 157
doninos 80 25 248 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery walmate 88 31
2
Walmart InHome Delivery hw delivery app ≤5 30
3
Walmart MoneyCard walmart money card 46 35
4
Me@Walmart walmartone 56 39
5
Barcode Scanner For Walmart walmart scanner 22 11
6
My Walmart Schedule my walmart schedule 26 22
7
Walmart eBooks walmart ebooks 11 14
8
Spark City spark city 11 27
9
Walmart Investors wualmart usa 48 30
10
Pic Print App: Walmart Photo Prints wal mart photo center 39 46

These five keywords: “@walmart”, “nearest restaurants”, “walmart”, “domano”, “doninos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Walmart InHome Delivery”, “Walmart MoneyCard”, “Me@Walmart”, “Barcode Scanner For Walmart”, “My Walmart Schedule”, “Walmart eBooks”, “Spark City”, “Walmart Investors”, “Pic Print App: Walmart Photo Prints”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “delivery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “delivery