"fixtures" App Store Keywords Research Case | ASOTools
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"fixtures" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fixtures” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “live net tv”, “pastor aleman”, “periscope”, “1942”, “woman within”, “scuole”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fixtures” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fixtures from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
epl fixtures 63 12 250+ 76
football fixtures 50 13 250+ 92
light fixtures 38 6 250+ 59
soccer fixtures 19 12 249 109
premier league fixtures and results 16 7 249 84

The search volume of the core keyword fixtures in Google App Store reached 36, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Football Fixtures football fixtures 50 13
2
English PL 2019-20 Fixtures epl fixtures 63 12
3
Football Tournament Maker tournaments 26 15
4
Soccer Scores and Sports Livescore - SofaScore soccer scores live 88 15
5
English League Fixtures football fixtures calendars ≤5 30
6
Fixtures for Chelsea chelsea app 15 14
7
LiveScore: Live Sports Scores soccer live scores 88 15
8
Winner - Tournament Maker App, League Manager winner's 56 12
9
Live Football Soccer-premier league,sports&news soccer live 62 21
10
Live Soccer Fixtures soccer fixtures 19 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google classroom a 95 25 249 111
calssroom 90 43 250+ 168
wtpsap 90 30 250+ 226
live soccer 88 21 250+ 87
soccer scores live 88 15 250+ 85

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom google kelas room 95 34
2
Google Meet goigle meets 83 57
3
G Classroom WebMode oogle classroom 95 16
4
Virtual Classroom virtual classroom 26 11
5
ClassDojo class dojo 67 28
6
Teacher Classroom Care google car classroom app ≤5 19
7
Google Chat chat 59 90
8
Google Drive googledi 85 49
9
Seesaw: The Learning Journal seesaw 69 43
10
Google Docs google focs 83 45

These five keywords: “google classroom a”, “calssroom”, “wtpsap”, “live soccer”, “soccer scores live”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “G Classroom WebMode”, “Virtual Classroom”, “ClassDojo”, “Teacher Classroom Care”, “Google Chat”, “Google Drive”, “Seesaw: The Learning Journal”, “Google Docs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fixtures”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fixtures