"bmw" App Store Keywords Research Case | ASOTools
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"bmw" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bmw” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “boston terrier”, “cisco webex”, “mtv”, “bb”, “sbi”, “sputnik”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bmw” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bmw from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bmws 70 5 250+ 70
bmwx5 55 16 249 140
bmwhatsapp 53 18 250+ 136
e46 bmw 46 21 249 156
bmw 5 series 41 36 250+ 184

The search volume of the core keyword bmw in Google App Store reached 60, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMW Connected bmw connected 33 26
2
BMW Driver's Guide alpina bmw 34 41
3
Car Wallpapers for BMW bmws 70 5
4
BimmerCode for BMW and Mini bimmercode 28 42
5
BMW History Check: VIN Decoder etk bmw 23 36
6
BMW Family of Cards bmw financial services 27 38
7
BimmerLink for BMW and Mini bimmerlink 15 30
8
Drifting BMW Car Drift Racing bmw drifting 18 10
9
Drive BMW M6 Coupe - City & Parking bmw x10 игра ≤5 18
10
BMW Wallpaper– Car Wallpapers HD bmw brasil 9 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
parkings 70 15 250+ 111
mersedes 70 10 248 95
bmws 70 5 250+ 70
car 68 100 250+ 220
lamborgini 68 13 249 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Parking Jam 3D parking 62 83
2
Car Parking Multiplayer car parking 50 61
3
Parking King les parkings 38 30
4
Dr. Parking 4 parcheggio 50 18
5
Car Parking 3D Play Free: Car Driving Video Games 停車場 55 13
6
New Truck Parking 2020: Hard PvP Car Parking Games truck parking 25 31
7
Real Prado Car Parking Games 3D: Driving Fun Games gayms 50 51
8
Car Parking Game 3d Car Drive Simulator Games 2020 parkolás 13 9
9
Prado Car Games Modern Car Parking Car Games 2020 prado 29 44
10
Advance Car Parking Game: Car Driver Simulator advanced car parking game ≤5 30

These five keywords: “parkings”, “mersedes”, “bmws”, “car”, “lamborgini”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Parking Jam 3D”, “Car Parking Multiplayer”, “Parking King”, “Dr. Parking 4”, “Car Parking 3D Play Free: Car Driving Video Games”, “New Truck Parking 2020: Hard PvP Car Parking Games”, “Real Prado Car Parking Games 3D: Driving Fun Games”, “Car Parking Game 3d Car Drive Simulator Games 2020”, “Prado Car Games Modern Car Parking Car Games 2020”, “Advance Car Parking Game: Car Driver Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bmw”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bmw