"file converter" App Store Keywords Research Case | ASOTools
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"file converter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “file converter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fitness”, “signos zodiacales”, “fates”, “chili”, “your”, “frecuencia cardiaca”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “file converter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword file converter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
file converters 36 7 250+ 108
to pdf file converter 29 30 250+ 26
converter pdf to jpg file 16 3 250+ 70
pdf converter to jpg file 16 3 250+ 61
file converter free 14 7 250+ 120

The search volume of the core keyword file converter in Google App Store reached 35, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
File Converter file converters 36 7
2
All Files Converter - PDF, DOC, JPG, GIF, MP3, AVI convert documents ≤5 6
3
All File Converter free file converter 12 30
4
File Converter - By Online-Convert.com online convert 45 12
5
Video Converter, Compressor MP4, 3GP, MKV,MOV, AVI convertir mp4 58 10
6
PDF Converter : All File Converter all document pdf converter ≤5 4
7
All File Converter - Video, Image and Scanner video scanner ≤5 5
8
all file converter 2018 sff2 to sff1 ≤5 25
9
PDF Converter (doc ppt xls txt word png jpg wps..) dateien in pdf umwandeln 12 10
10
Video Format Factory formt factory 43 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google classroom 90 22 250+ 104
googke drive 85 41 250+ 186
drive google 85 41 249 188
goigle drive 85 41 248 179
gogle drive 85 38 248 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom google kelas room 95 34
2
Google Meet goigle meets 83 57
3
Google Docs google focs 83 45
4
G Classroom WebMode oogle classroom 95 16
5
Klassroom klass 29 30
6
CLASSROOM EDUCATION class room 65 9
7
My Classroom coogle classroom 95 14
8
Google Drive googledi 85 49
9
ClassDojo class dojo 67 28
10
Mobile Classroom mobile teaching app free ≤5 30

These five keywords: “google classroom”, “googke drive”, “drive google”, “goigle drive”, “gogle drive”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “Google Docs”, “G Classroom WebMode”, “Klassroom”, “CLASSROOM EDUCATION”, “My Classroom”, “Google Drive”, “ClassDojo”, “Mobile Classroom”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “file converter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “file converter