"fates" App Store Keywords Research Case | ASOTools
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"fates" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fates” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “raising cane's”, “descargarlas”, “leicester”, “cooki”, “geox”, “finance yahoo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fates” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fates from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
duel of the fates 24 39 250+ 219
fates forever 21 39 250+ 231
fates game 19 28 250+ 212
fire emblem fates 17 34 249 226
kindred fates game ≤5 28 250+ 248

The search volume of the core keyword fates in Google App Store reached 50, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 170 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fate/Grand Order (English) fatr 50 48
2
Guide for Fire Emblem Fates fire emblem fates 17 34
3
Final Fate TD final 43 65
4
Romance Fate: Stories and Choices rumentic 51 59
5
Unknown Fate adventure to fate ≤5 30
6
Fate of Phoenix fate of phoenix 2 ≤5 30
7
Warriors of Fate dinasti warior offline mb kecil ≤5 20
8
Fate:The One fate the one ≤5 30
9
Roguelike RPG Offline - Order of Fate 命运骑士 ≤5 30
10
Cursed Fates: The Headless Horseman headless horseman games ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallaper 77 29 250+ 229
narito 73 48 250+ 228
naroto 73 27 250+ 171
niroto 73 25 250+ 153
naurto 73 21 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpapers ưallpaper 77 27
2
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
3
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
4
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
5
+100000 Anime Wallpaper anime wallpaper 56 43
6
Teen Wallpaper wallpapper 77 29
7
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD worpeper 77 31
8
Transparent Screen & Live Wallpaper fondo de pantalla transparente 25 16
9
4K Wallpapers - HD, Live Backgrounds, Auto Changer download 4k wallpaper 26 10
10
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25

These five keywords: “wallaper”, “narito”, “naroto”, “niroto”, “naurto”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wallpapers”, “Walli - 4K, HD Wallpapers & Backgrounds”, “ZEDGE™ Wallpapers & Ringtones”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “+100000 Anime Wallpaper”, “Teen Wallpaper”, “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Transparent Screen & Live Wallpaper”, “4K Wallpapers - HD, Live Backgrounds, Auto Changer”, “Wallpapers Full HD - Backgrounds 4K”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fates”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fates