"clínica" App Store Keywords Research Case | ASOTools
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"clínica" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “clínica” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ohio”, “realtor.com”, “currencies”, “periodic table”, “xvid”, “you video”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “clínica” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword clínica from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clínica internacional 34 24 247 147
historias clínicas 33 8 250+ 65
clínica san felipe 23 38 248 219
clínica internacional san borja 18 40 249 244
guías de práctica clínica 18 19 250+ 130

The search volume of the core keyword clínica in Google App Store reached 55, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RESERVAS CLÍNICA reservas app ≤5 10
2
Clínica Academia minha academia 6 11
3
Clínica INDISA clinica las condes ≤5 30
4
Clínica Zaida Navarro navarro clínica ≤5 30
5
Hemostasia y trombosis. Manual práctico hemostasia y trombosis ≤5 16
6
MyCarePlan mycareplan 9 15
7
El Carmen Clínica Veterinaria urgencias veterinarias 19 9
8
Medical Professionals medical professionals 12 5
9
Clínica Andes Salud Concepción universitaria 51 7
10
Guía Terapéutica Antibiótica guía geltamo linfomas t ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sname 70 21 249 119
znake 70 18 250+ 106
dr 68 78 250+ 90
d.r 68 9 250+ 81
foot 66 67 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Retro Snake new snakie ≤5 4
2
slither.io oi 61 42
3
Snake Rivals - New Snake Games in 3D games of snakes 60 10
4
Snake VS Block snake black 33 12
5
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
6
Snake.is - io Snake Game sliker .io 33 4
7
Snake Xenzia nokia keypad mobile snake games ≤5 21
8
Sweet Crossing: Snake.io cute snake 31 27
9
Snake Classic - The Snake Game the classic snake game ≤5 4
10
3D Snake . io snake io 3d offline ≤5 30

These five keywords: “sname”, “znake”, “dr”, “d.r”, “foot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Retro Snake”, “slither.io”, “Snake Rivals - New Snake Games in 3D”, “Snake VS Block”, “Snake.io - Fun Addicting Arcade Battle .io Games”, “Snake.is - io Snake Game”, “Snake Xenzia”, “Sweet Crossing: Snake.io”, “Snake Classic - The Snake Game”, “3D Snake . io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “clínica”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “clínica