"fitness" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fitness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “0”, “caisse epargne”, “alligators”, “hindi to english translation”, “rabbit”, “地震”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fitness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fitness from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
planet fitness 66 25 249 143
plante fitness 66 20 250+ 140
plannet fitness 66 19 249 124
my fitness pal 58 20 250+ 147
cross fitness 58 11 250+ 108

The search volume of the core keyword fitness in Google App Store reached 56, its difficulty level reached 80, and the number of apps related to it reached 250+, among them, there are 140 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Home Workout - No Equipment workout 53 82
2
Female Fitness - Women Workout фитнес 36 22
3
Lose Weight App for Men - Weight Loss in 30 Days mens 53 57
4
30 Day Fitness Challenge - Workout at Home challenges 48 54
5
Google Fit: Health and Activity Tracking fit 51 71
6
FitOn - Free Fitness Workouts & Personalized Plans fiton 37 19
7
Fitness & Bodybuilding palestra 48 30
8
Lose Weight App for Women - Workout at Home loose 53 32
9
Calorie Counter - MyFitnessPal my fitness pal 58 20
10
Map My Fitness Workout Trainer map my 36 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nike 76 34 248 112
aaptoid 72 59 249 232
adidas 70 27 245 153
dafit 68 38 249 199
dsfit 68 32 250+ 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nike nikes shoes 60 18
2
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 29
3
Nike Training Club - Home workouts & fitness plans nike training 42 24
4
Nike Run Club nike run 45 26
5
Nike Adapt adapt 39 37
6
Jordan Keyboard jordan 59 59
7
Likee - Let You Shine layak 63 43
8
Foot Locker: Sneakers, clothes & culture footlockee 66 36
9
adidas adidas 70 27
10
NIKE Express nike high tops 34 47

These five keywords: “nike”, “aaptoid”, “adidas”, “dafit”, “dsfit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Nike”, “Nike SNKRS: Find & Buy The Latest Sneaker Releases”, “Nike Training Club - Home workouts & fitness plans”, “Nike Run Club”, “Nike Adapt”, “Jordan Keyboard”, “Likee - Let You Shine”, “Foot Locker: Sneakers, clothes & culture”, “adidas”, “NIKE Express”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fitness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fitness