"emoticon" App Store Keywords Research Case | ASOTools
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"emoticon" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “emoticon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nightfall”, “star maps”, “aldo shoes”, “the queen”, “volte”, “parshis”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “emoticon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword emoticon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
emoticones 43 15 250+ 121
emoticons 41 36 250+ 117
heart emoticons 28 7 250+ 90
japanese emoticons 26 13 250+ 108
emoticons for facebook 26 12 250+ 130

The search volume of the core keyword emoticon in Google App Store reached 35, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 127 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kaomoji - Japanese Emoticons emoticons 41 36
2
Emoticon Dictionary((o(^o^)o)) 顔文字 34 23
3
Emoticon Keyboard (with Emoji) emoticon keyboard 18 13
4
Emoticon Pack with Cute Emoji 表情 23 20
5
Kaomoji ☆ Japanese Emoticons ๏_๏ 46 18
6
Kaomoji Japan Emoticon smiley kaomoji handwriting keyboard ≤5 30
7
Kaomoji - Japanese Emoticons kaomojis animals ≤5 10
8
❤️Emoji keyboard - Cute Emoticons, GIF, Stickers emojio 65 21
9
Text Faces Emoticons & Symbols text emoji 30 14
10
Emoticon and Emoji Keyboard emoticon keyboard 18 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallpapers 72 71 250+ 212
claiver 68 64 249 244
ehaydapp 68 30 250+ 232
umoji 65 23 250+ 155
emokji 65 21 250+ 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpapers wallpapper 77 28
2
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
3
Wallcraft – Wallpapers HD, 4K Backgrounds walpaper hd 75 17
4
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
5
ALIVE: Live Wallpaper 4K Maker & Backgrounds alive 52 63
6
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
7
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD 4/d 68 61
8
Motilife: Motivational Quotes, Music & Wallpapers desktop background 26 18
9
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
10
Girly HD Wallpapers & Backgrounds fodos. de. pantalla 68 30

These five keywords: “wallpapers”, “claiver”, “ehaydapp”, “umoji”, “emokji”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wallpapers”, “ZEDGE™ Wallpapers & Ringtones”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Wallpapers Full HD - Backgrounds 4K”, “ALIVE: Live Wallpaper 4K Maker & Backgrounds”, “Walli - 4K, HD Wallpapers & Backgrounds”, “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Motilife: Motivational Quotes, Music & Wallpapers”, “Cute Wallpapers ???? Kawaii”, “Girly HD Wallpapers & Backgrounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “emoticon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “emoticon