"the queen" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the queen” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nyt”, “tsum tsum”, “club cooee”, “kim kar”, “jimmie johns”, “instacart”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the queen” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the queen from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
queen of the south season 5 38 30 250+ 149
queen another one bites the dust 28 29 250+ 158
priscilla queen of the desert 26 48 250+ 248
queen of the south season 4 23 30 250+ 140
the queen of nothing 18 38 250+ 231

The search volume of the core keyword the queen in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Queen (band) queen games the band ≤5 12
2
Queen - Bohemian Rhapsody Lyrics Game bohemian rhapsody vr ≤5 30
3
Queen Fanbase remasteris ≤5 30
4
Ludo Queen Game 2202 ≤5 30
5
Pusoy Queen pusoy pinoy game ≤5 22
6
Queen songs quiz queen band games ≤5 30
7
Queen Maker – Make up & Dressup queen maker ≤5 18
8
Queen Wallpapers drama queen wallpaper ≤5 1
9
Gypsy Queen Tarot queens current ≤5 23
10
Hero Rescue : Save The Queen knight saves queen ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
c o c o 70 22 246 128
cocos 70 20 250+ 114
wendts 68 52 250+ 237
meghan markle 66 43 250+ 223
diary queen 65 24 250+ 179

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coco - Live Video Chat coconut coco 64 55
2
Coco coco whatsapp 28 12
3
Coco Party - Dancing Queens co co 45 43
4
Music Idol - Coco Rock Star rock star 41 18
5
Coco Ice Princess ice princess 28 25
6
High School Crush - First Love enamorado 38 20
7
Shopping Mania - Black Friday Fashion Mall Game shoopping 39 28
8
Cheerleader Dance Off - Squad of Champions cheer 46 47
9
Acrobat Star Show - Show 'em what you got! acrobatic 43 27
10
Disney+ disney plost 73 30

These five keywords: “c o c o”, “cocos”, “wendts”, “meghan markle”, “diary queen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coco - Live Video Chat coconut”, “Coco”, “Coco Party - Dancing Queens”, “Music Idol - Coco Rock Star”, “Coco Ice Princess”, “High School Crush - First Love”, “Shopping Mania - Black Friday Fashion Mall Game”, “Cheerleader Dance Off - Squad of Champions”, “Acrobat Star Show - Show 'em what you got!”, “Disney+”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the queen”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the queen