"supply" App Store Keywords Research Case | ASOTools
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"supply" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “supply” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tangerine”, “jack sparrow”, “rbc”, “blizzard entertainment”, “atarz”, “nikola tesla”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “supply” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword supply from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tractor supply 59 26 249 150
sallys beauty supply 45 41 249 201
supplying 43 43 250+ 220
power supply 43 12 250+ 68
yeezy supply 42 46 250+ 223

The search volume of the core keyword supply in Google App Store reached 43, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HD Supply Solutions App whitecap 36 48
2
Tractor Supply Company tractor supply 59 26
3
Supply Houses supply houses ≤5 30
4
Mobile Supply Chain for EBS msca 24 38
5
Supply Chain Management supply chain leaders forum ≤5 30
6
ABC Supply abc supply 30 30
7
HD Supply Insider™ orchard supply 11 35
8
VETINSIGHT™ for Tractor Supply Company vetinsight ≤5 30
9
Supply Chain Management (Dictionary, Books n More) procurement management 21 5
10
Supply Chain Management supply chain 28 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
office depot 61 45 248 202
tractor supply 59 26 249 150
heating 58 30 250+ 47
yeezy 54 45 249 207
graingers 53 53 250+ 229

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Office Depot®- Rewards & Deals on Office Supplies office max 49 35
2
Office Depot® For Business office depot business 27 37
3
Office Depot ESS office depot ess ≤5 30
4
אופיס דיפו ישראל OFFICE DEPOT אופיס דיפו office depot ≤5 27
5
Staples® - Shopping App staples 62 31
6
The Home Depot hope depot 87 33
7
FedEx Office kinkso 41 56
8
Office Depot 2018 Investor Day office depot 2018 investor day ≤5 30
9
ElfYourself® elfes 50 5
10
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12

These five keywords: “office depot”, “tractor supply”, “heating”, “yeezy”, “graingers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Office Depot®- Rewards & Deals on Office Supplies”, “Office Depot® For Business”, “Office Depot ESS”, “אופיס דיפו ישראל OFFICE DEPOT”, “Staples® - Shopping App”, “The Home Depot”, “FedEx Office”, “Office Depot 2018 Investor Day”, “ElfYourself®”, “US Shop Online: Coupons, Deals for Online Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “supply”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “supply