"firstaid" App Store Keywords Research Case | ASOTools
×

"firstaid" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “firstaid” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “smartphones”, “sephora”, “workchat”, “omg”, “kuwait”, “checkers ・”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “firstaid” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword firstaid from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
firstaid usmle 9 18 249 142
firstaid for all emergency ≤5 30 250+ 25
stainfirstaid ≤5 30 0 0
ifirstaid lite ≤5 15 250+ 164
ifirstaid ≤5 30 250+ 99

The search volume of the core keyword firstaid in Google App Store reached 39, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
First Aid - American Red Cross first aide 39 22
2
First Aid and Emergency Techniques heimlich maneuver 34 40
3
First Aid 医疗用品 ≤5 20
4
First Aid Fast first aid fast ≤5 4
5
First Aid Guide - Offline???? smart first aid guide ≤5 30
6
First Aid - IFRC первая помощь 11 11
7
First Aid for Emergency & Disaster Preparedness diaster 41 27
8
Baby Panda's First Aid Tips bandaids 19 44
9
First Aid & Emergency new zealand red cross ≤5 16
10
First Aid 1st aid hero maker ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ncovid 73 40 249 211
citizen 59 64 249 37
citiizen 55 26 250+ 140
red cross 45 27 249 125
nurse 44 22 250+ 19

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NCOVI.VNPT tờ khai y tế 31 24
2
COVID-19! - The current spread of disease conoravirus 90 19
3
COVID-19 corona update live district wise karnataka ≤5 20
4
Coronavírus - SUS ncov2019 ≤5 25
5
SlowCOVIDNC ncdhhs 29 43
6
COVID19 - DXB Smart App dxb technologies ≤5 30
7
Aarogya Setu satu 39 50
8
An toàn COVID-19 iuu vn ≤5 24
9
COVID Alert cobid 19 31 6
10
Kiểm dịch y tế tờ khai y tế.vn 16 26

These five keywords: “ncovid”, “citizen”, “citiizen”, “red cross”, “nurse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NCOVI.VNPT”, “COVID-19! - The current spread of disease”, “COVID-19”, “Coronavírus - SUS”, “SlowCOVIDNC”, “COVID19 - DXB Smart App”, “Aarogya Setu”, “An toàn COVID-19”, “COVID Alert”, “Kiểm dịch y tế”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “firstaid”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “firstaid