"draft king" App Store Keywords Research Case | ASOTools
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"draft king" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “draft king” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ecological”, “vending machine”, “nautanki”, “badland”, “mesin slot”, “asmaul husna”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “draft king” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword draft king from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
draft kingd 53 31 250+ 161
draft kingz 53 27 249 153
draft kings 52 27 249 153
draft kinga 34 35 249 194
draft kings sportsbook 24 16 250+ 128

The search volume of the core keyword draft king in Google App Store reached 41, its difficulty level reached 31, and the number of apps related to it reached 249, among them, there are 170 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DraftKings - Daily Fantasy Football for Cash draft kingd 53 31
2
DK Live - Sports Play by Play dk live 17 21
3
FanDuel - Daily Fantasy Sports: Fantasy leagues fanduel 57 41
4
LineupHQ Express: DraftKings Lineups lineuphq express for dk ≤5 30
5
Fantasy Football Draft Wizard fantasy football mock draft 36 17
6
NFL Fantasy Football fantasy football 69 32
7
DFS Army dfs army 14 34
8
ESPN Fantasy Sports fantast football 65 12
9
Sports Betting Tips & Sports Picks by KingPin.pro sports bettors 61 4
10
FOXBET Super 6 6 61 72

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 26 250+ 129
mynba 93 23 248 136
wappssap 90 71 249 245
wotchap 90 30 249 245
xatsap 90 30 249 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo: News, Sports, Finance & Celebrity Videos yahoo screen 9 22
2
Yahoo Sports: Stream live NFL games & get scores sports 67 75
3
Yahoo Mail – Organized Email ýahoo mail 93 28
4
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 25
5
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
6
Yahoo Search yahoo search 46 25
7
Yahoo - News, Mail, Sports my yahoo 34 26
8
Yahoo Mail Go - Organized Email yahoo organizzarsi ≤5 25
9
Yahoo OneSearch onesearch 20 30
10
NFL nfl 79 42

These five keywords: “yahoos”, “mynba”, “wappssap”, “wotchap”, “xatsap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “draft king”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “draft king