"solar" App Store Keywords Research Case | ASOTools
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"solar" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “solar” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ericsson”, “closures”, “dibujo a lapiz”, “warmate”, “king james bible”, “perspectiva”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “solar” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword solar from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
solaraire 75 35 250+ 210
sistema solar 56 6 250+ 49
solar system 51 44 250+ 39
solar panels 50 4 250+ 20
planets of the solar system 43 30 250+ 38

The search volume of the core keyword solar in Google App Store reached 43, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Solar Smash planeets 55 38
2
Solar System Scope sistema solar 56 6
3
Solar 2 solar 2 game ≤5 30
4
SolarCT - Solar PV Systems Calculator solar panel 34 10
5
Solar 2 Demo solar 2 free ≤5 30
6
Solar Walk 2 Free:Encyclopedia of the Solar System solar walk 2 7 4
7
Solar Walk Free - Explore the Universe and Planets the universe 33 20
8
PV Forecast: Solar Power Generation Forecasts solar power 33 5
9
Solar Walk Lite - Planetarium 3D: Planets System spaceplanets 23 6
10
Solar Tilt inclinación panel solar ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sun 61 68 250+ 49
sistema solar 56 6 250+ 49
planeets 55 38 248 184
físicas 55 23 250+ 188
ecclipse 53 43 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sun Position, Sunrise, and Sunset Lite lumas 24 39
2
Sun Surveyor Lite sun surveyor 11 14
3
Sun position and path sun position and path ≤5 4
4
Sun Locator Lite (Sun and Moon) posición 45 27
5
Sun NXT sun tv 39 7
6
Sun Position Map sun hai yan ≤5 30
7
The Sun Origin: Post-apocalyptic action shooter the sun 49 17
8
The Sun Ephemeris (Sunset, Sunrise, Moon position) ephemeris 20 11
9
LunaSolCal Mobile equinoxes 51 36
10
Sun Direct Remote Control (5 in 1) t.v remote control sun direct ≤5 21

These five keywords: “sun”, “sistema solar”, “planeets”, “físicas”, “ecclipse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sun Position, Sunrise, and Sunset Lite”, “Sun Surveyor Lite”, “Sun position and path”, “Sun Locator Lite (Sun and Moon)”, “Sun NXT”, “Sun Position Map”, “The Sun Origin: Post-apocalyptic action shooter”, “The Sun Ephemeris (Sunset, Sunrise, Moon position)”, “LunaSolCal Mobile”, “Sun Direct Remote Control (5 in 1)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “solar”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “solar