"desserts recipes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “desserts recipes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “oculus go”, “bbc radio 1”, “philippine map”, “الصور”, “red balls”, “philanthropy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “desserts recipes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword desserts recipes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sugar free desserts recipes ≤5 30 250+ 67
desserts recipes hd ≤5 1 249 47
desserts recipes cookbook ≤5 1 250+ 55
desserts & cake recipes ≤5 1 250+ 32
delicious cherry recipes - desserts recipes ≤5 30 250+ 94

The search volume of the core keyword desserts recipes in Google App Store reached 38, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dessert Recipes desserts 37 29
2
Dessert recipes Free ???????? dessert recipes easy 19 1
3
Dessert recipes free app offline with photo. dessert recipes 28 16
4
Easy Dessert Recipes for free – Cake homemade easy dessert recipes 19 2
5
1200+ Dessert Recipes Offline: Cake, Pudding, Pies word desserts ≤5 3
6
No Bake Desserts Easy Recipes no bake recipes offline ≤5 30
7
Dessert Recipes dessert recipes easy 19 1
8
500+ Dessert recipes without oven sobremesa facil ≤5 30
9
No Bake Desserts Recipes no bake 11 7
10
Dessert Recipes Offline trifle recipes offline ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
doughnuts 61 10 250+ 51
dinners 61 8 250+ 66
cheesecakes 58 4 250+ 33
dinkin donuts 54 38 250+ 185
cooker 53 44 250+ 87

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dunkin’ dunkin donuts 70 33
2
Donut Maker donut 52 61
3
Cook Donut Maker - Unicorn Food Baking Games arnie the doughnut 11 29
4
Bake it bigot 46 30
5
Sweet Donut Desserts Party! دونات 31 4
6
Krispy Kreme krispey kreme 61 47
7
Donuts Cooking Factory: Baking Dessert in Kitchen donuts cooking factory ≤5 30
8
Boston Donut Truck - Fast Food Cooking Game dounut games 11 6
9
My Sweet Bakery ???? - Donut Shop donut shop 29 8
10
Donut Recipes glazed donuts recipes 18 3

These five keywords: “doughnuts”, “dinners”, “cheesecakes”, “dinkin donuts”, “cooker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dunkin’”, “Donut Maker”, “Cook Donut Maker - Unicorn Food Baking Games”, “Bake it”, “Sweet Donut Desserts Party!”, “Krispy Kreme”, “Donuts Cooking Factory: Baking Dessert in Kitchen”, “Boston Donut Truck - Fast Food Cooking Game”, “My Sweet Bakery ???? - Donut Shop”, “Donut Recipes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “desserts recipes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “desserts recipes