"mexican restaurant" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mexican restaurant” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lynx”, “مكياج”, “actividades”, “trvl”, “corazon”, “tian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mexican restaurant” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mexican restaurant from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
la hacienda mexican restaurant 16 30 250+ 152
garcia's mexican restaurant 14 9 250+ 109
salsas mexican restaurant 9 3 250+ 73
rio grande mexican restaurant 9 30 250+ 232
chuy's mexican restaurant 6 7 250+ 110

The search volume of the core keyword mexican restaurant in Google App Store reached 39, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chipotle chiople 70 56
2
My Taco Shop - Mexican and Tex-Mex Food Shop Game puesto 26 42
3
Abuelo's Mexican Restaurant abuelo's 29 15
4
EL TORO MEXICAN RESTAURANT el torito 36 44
5
Mexican Food Truck - Street Food Cooking Games mexican food chef-make taco, burrito ≤5 30
6
Mexican Food Cooking Chef mexican cooking mania ≤5 30
7
El Charro Mexican Food el charro 31 10
8
Don Juan's Mexican Restaurant juan's mexican cafe & cantina ≤5 30
9
All Mexican Food Recipes : Healthy Tacos, Nachos mexican cuisine 23 3
10
Tequila Mexican Restaurant tequila mexican restaurant ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nearest restaurants 87 19 250+ 115
fodd 77 27 250+ 160
uber eats 74 30 247 151
door dash 73 32 250+ 164
twco bell 72 37 249 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenTable: Restaurants Near Me restaurants near me 57 22
2
Yelp: Find Food, Delivery & Services Nearby yelp 61 35
3
Restaurant Guru - food & restaurants near me рестораны рядом 38 20
4
nearbuy - Restaurant, Spa, Salon, Gift Card Deals buffet 34 27
5
Find Restaurants Near Me - Free find bars near me ≤5 10
6
Restaurant Locator / Restaurant Finder restaurantes cerca 45 13
7
Restaurant.com restaurants 87 31
8
Restaurant Order Taking App gloria food 19 9
9
Food Button - Quickly Find Restaurants Nearby appetite- find nearby food ≤5 30
10
TripAdvisor Hotels Flights Restaurants Attractions tripad 66 37

These five keywords: “nearest restaurants”, “fodd”, “uber eats”, “door dash”, “twco bell”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenTable: Restaurants Near Me”, “Yelp: Find Food, Delivery & Services Nearby”, “Restaurant Guru - food & restaurants near me”, “nearbuy - Restaurant, Spa, Salon, Gift Card Deals”, “Find Restaurants Near Me - Free”, “Restaurant Locator / Restaurant Finder”, “Restaurant.com”, “Restaurant Order Taking App”, “Food Button - Quickly Find Restaurants Nearby”, “TripAdvisor Hotels Flights Restaurants Attractions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mexican restaurant”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mexican restaurant