"red balls" App Store Keywords Research Case | ASOTools
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"red balls" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “red balls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “es explorer file”, “second life”, “kids shape”, “document scanner”, “bot”, “pencil sharpener”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “red balls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword red balls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
colored balls 14 6 250+ 62
2 red balls free ≤5 30 250+ 88
colored balls and holes ≤5 30 250+ 73
2 red balls ≤5 30 250+ 71
colored balls catcher ≤5 30 250+ 69

The search volume of the core keyword red balls in Google App Store reached 38, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Red Ball 4 rojas 45 13
2
Red Ball 3: Jump for Love red ball 3 22 12
3
Roller Ball 3: Red Bounce Ball Love Adventure super rad ball ≤5 30
4
Bounce Ball 5 - Jump Ball Hero Adventure bounce ball 36 25
5
Bounce Ball 6: Red Bounce Ball Hero red ball hero adventure red bounce ball ≤5 3
6
Red Ball 1 red ball 1 21 9
7
Red Hero 4: Ball Bounce Adventure ‏ ball-friends ≤5 9
8
Red Ball Game 10 mb lik red ball ≤5 8
9
Red Ball VI red ball vi ≤5 30
10
Red Ball: Kırmızı Top red ball kirmizi top ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
redt 87 53 249 202
truxmap 80 68 250+ 246
ggamess 75 60 250+ 240
gaemes 75 59 250+ 237
ornge 73 51 249 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Reddit reddit 77 59
2
DTube Client (Under Maintenance) dtube 26 33
3
red red 65 74
4
Radisson RED radisson red app ≤5 30
5
Bloody West: Infamous Legends ارض الطيبه 23 31
6
VPNhub Best Free Unlimited VPN - Secure WiFi Proxy youporn 88 20
7
RedPlay App aperte play ≤5 15
8
rif is fun for Reddit rif 32 42
9
Kik macsenger 78 30
10
DJTV dancetrippin tv ≤5 30

These five keywords: “redt”, “truxmap”, “ggamess”, “gaemes”, “ornge”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Reddit”, “DTube Client (Under Maintenance)”, “red”, “Radisson RED”, “Bloody West: Infamous Legends”, “VPNhub Best Free Unlimited VPN - Secure WiFi Proxy”, “RedPlay App”, “rif is fun for Reddit”, “Kik”, “DJTV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “red balls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “red balls