"competing" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “competing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scramble words”, “leafy”, “rays”, “plays”, “broken hearted”, “deal”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “competing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword competing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
competing in 3 kingdoms ≤5 30 246 140
competing games ≤5 19 250+ 227
online competing games ≤5 16 250+ 204
competing dress up games ≤5 14 250+ 187
competing games for girls ≤5 13 250+ 194

The search volume of the core keyword competing in Google App Store reached 34, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 202 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ice Skaring Princess - Skate balanced skaters by angela kim ≤5 30
2
Stridekick Activity Challenges stridekick 17 38
3
Shot timer IPSC: Competition shooting timer competition shooting timer ≤5 9
4
Crazy Street Stock Cars Racing 3D mobil balap di lapangan ≤5 5
5
2 Player Games games 2pleyer 45 30
6
Project: Muse muses 32 32
7
My Sweet Bakery ???? - Donut Shop donut shop 29 8
8
League of Quiz - Trivia board game jeux de sociétés 33 21
9
Cheerleader Champion: Win Gold ❤ Girl Dance Games dance competition games for girls with levels ≤5 30
10
PIT STOP RACING : MANAGER pit 34 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mynba 93 23 248 136
live scorz 88 12 250+ 85
nba 83 52 250+ 67
nba playoff 78 13 250+ 84
sport 77 84 250+ 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyNBA2K21 mba 2k21 60 19
2
MyNBA2K20 nba2020 45 30
3
Locker Codes nba2k locker codes 21 41
4
NBA 2K Mobile Basketball 2k 46 36
5
NBA Dunk - Play Basketball Trading Card Games scottie pippen 51 42
6
NBA LIVE Mobile Basketball nba 83 52
7
NBA NOW Mobile Basketball Game nba all star 2020 21 30
8
Basketball Fantasy Manager 2k20 ???? NBA Live Game nba gm 11 8
9
Madden NFL 21 Companion muthead 33 44
10
Los Angeles Lakers lakers 63 34

These five keywords: “mynba”, “live scorz”, “nba”, “nba playoff”, “sport”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MyNBA2K21”, “MyNBA2K20”, “Locker Codes”, “NBA 2K Mobile Basketball”, “NBA Dunk - Play Basketball Trading Card Games”, “NBA LIVE Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, “Madden NFL 21 Companion”, “Los Angeles Lakers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “competing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “competing