"crusader kings" App Store Keywords Research Case | ASOTools
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"crusader kings" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “crusader kings” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google draw”, “zooming”, “disneyland”, “texas lottery”, “sch”, “express”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “crusader kings” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword crusader kings from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crusader kings 2 38 27 250+ 204
crusader kings 2 wiki ≤5 30 250+ 229
crusader kings 2 guide ≤5 30 250+ 215
crusader kings ii ≤5 30 250+ 209
crusader kings 2 mobile ≤5 30 250+ 206

The search volume of the core keyword crusader kings in Google App Store reached 37, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 199 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Age of Dynasties: Medieval Games, Strategy & RPG middle age 39 30
2
Age of Conquest IV conquest 40 43
3
Kievan Rus’ kievan rus 23 25
4
Crusader Kings Game Walkthrough crusader kings 2 guide ≤5 30
5
Stronghold Kingdoms: Castle Sim crusad 45 37
6
Age of Civilizations II - Lite age of civilizations ii lite ≤5 30
7
Total War Battles: KINGDOM - Medieval Strategy total war 42 30
8
Medieval Wars Free: Strategy & Tactics reconquista 31 46
9
World conquest: Europe 1812 conquered 46 31
10
Age of Colonization: Economic strategy colonize 25 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pubgmoblie 73 37 250+ 179
mobiles 72 53 250+ 183
meghan markle 66 43 250+ 223
game of thro 65 55 249 172
game the thrones 65 32 249 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUBG MOBILE - FROST FESTIVAL pubg 80 54
2
Grand Battle Royale: Pixel FPS royale battle 43 20
3
Mobile Royale MMORPG - Build a Strategy for Battle mobileroyale 16 39
4
Creative Destruction fornite 77 61
5
Striker Zone Mobile: Online Shooting Games strike zone 19 30
6
PIXEL'S UNKNOWN BATTLE GROUND battle ground 33 12
7
Project War Mobile - online shooting game mobile online 26 37
8
RULES OF SURVIVAL rule 46 55
9
PVP Shooting Battle 2020 fauji game download 36 41
10
FlashDog - GFX Tool for PUBG black dog 41 20

These five keywords: “pubgmoblie”, “mobiles”, “meghan markle”, “game of thro”, “game the thrones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PUBG MOBILE - FROST FESTIVAL”, “Grand Battle Royale: Pixel FPS”, “Mobile Royale MMORPG - Build a Strategy for Battle”, “Creative Destruction”, “Striker Zone Mobile: Online Shooting Games”, “PIXEL'S UNKNOWN BATTLE GROUND”, “Project War Mobile - online shooting game”, “RULES OF SURVIVAL”, “PVP Shooting Battle 2020”, “FlashDog - GFX Tool for PUBG”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “crusader kings”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “crusader kings