"express" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “express” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ox”, “pixel”, “stop”, “fortnite tracker”, “arplane”, “gp”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “express” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword express from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
aloexpress 83 41 250+ 200
ally express 83 39 250+ 197
airliexpress 83 36 249 187
ailexpress 83 35 250+ 176
alli express 83 34 250+ 181

The search volume of the core keyword express in Google App Store reached 61, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
EXPRESS expres 68 62
2
ExpressJobs Job Search & Apply express employment 34 20
3
ExpressVPN - #1 Trusted VPN - Secure Private Fast expressvpn 55 29
4
Express Scripts express scripts 47 34
5
Direct Express® direct 48 66
6
Direct Express® haoming chen ≤5 34
7
Mobile Express pcs 48 27
8
entrée.EXPRESS entrée express ≤5 30
9
Express daily express 39 15
10
Express Stop express stop ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mc donalsd 85 30 245 143
aloexpress 83 41 250+ 200
ally express 83 39 250+ 197
airliexpress 83 36 249 187
ailexpress 83 35 250+ 176

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coupons for McDonalds mcdonalds uk coupons ≤5 19
2
McDonald's Talk jouwloon app ≤5 30
3
McDelivery Vietnam mcdelivery vietnam ≤5 29
4
McDonald's Express mcdonald's express ≤5 30
5
McDonald's CT Wi-Fi mcdonald s maroc tombola tourner et gagner ≤5 30
6
מקדונלד'ס McDonald's Israel מקדונלד'ס mcdonald's israel ≤5 30
7
McDonald's Express Nicaragua mcdonald express nicaragua ≤5 30
8
Deals for Mc Donalds & free Happy Meal Games mcdonalsapp usa ≤5 30
9
McDonald's VideoCV Chile naranja videocv ≤5 30
10
McDonald's VideoCV Panamá naranja videocv ≤5 30

These five keywords: “mc donalsd”, “aloexpress”, “ally express”, “airliexpress”, “ailexpress”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coupons for McDonalds”, “McDonald's Talk”, “McDelivery Vietnam”, “McDonald's Express”, “McDonald's CT Wi-Fi”, “מקדונלד'ס McDonald's Israel”, “McDonald's Express Nicaragua”, “Deals for Mc Donalds & free Happy Meal Games”, “McDonald's VideoCV Chile”, “McDonald's VideoCV Panamá”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “express”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “express