"sch" App Store Keywords Research Case | ASOTools
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"sch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pitbulls”, “swans”, “borrow”, “naic”, “priority”, “moster”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tuisch 85 30 249 243
scholar google 80 42 249 168
schoology 73 43 249 212
schoolgy 72 48 250+ 226
schoologu 72 48 249 222

The search volume of the core keyword sch in Google App Store reached 46, its difficulty level reached 74, and the number of apps related to it reached 250+, among them, there are 169 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SCH Songs 2020 Without Internet mechanste ≤5 6
2
SAKURA School Simulator sakuras 58 7
3
High School Simulator 2018 highschool 56 16
4
sch ascii viewer schematic cad viewer ≤5 6
5
School Girls Simulator школе 48 16
6
Driving School Simulator 2020 drivingschool 34 10
7
Walkthrough for Yandere School Simulator Guide attempting 38 24
8
School Loop school loop 31 36
9
High School Simulator GirlA girla 73 32
10
Virtual High School Simulator - School Games 3D школы 48 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goigle docs 83 41 249 184
oogle docs 83 40 249 185
google mmett 83 30 249 178
office.365 83 30 248 133
kohoot 82 44 249 219

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Docs oogle docs 83 40
2
Google Sheets goigle sheets 68 33
3
Google Drive google drivs 85 42
4
Google Slides oogle slides 70 42
5
Google Duo - High Quality Video Calls apinoide 72 65
6
Files by Google: Clean up space on your phone files 58 45
7
Google PDF Viewer drive pdf 56 19
8
Google Home hromecast 65 43
9
Google Keep - Notes and Lists tubufy 80 69
10
Google One google one 44 45

These five keywords: “goigle docs”, “oogle docs”, “google mmett”, “office.365”, “kohoot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Docs”, “Google Sheets”, “Google Drive”, “Google Slides”, “Google Duo - High Quality Video Calls”, “Files by Google: Clean up space on your phone”, “Google PDF Viewer”, “Google Home”, “Google Keep - Notes and Lists”, “Google One”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sch