"crash car" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “crash car” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “insurance”, “investing.com”, “zeko”, “leeds united”, “hanuman”, “yike”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “crash car” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword crash car from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
car crash 39 44 250+ 78
crash cars 36 10 250+ 105
crash of car 24 11 250+ 110
car crash games 21 9 250+ 100
car crash simulator 16 11 250+ 94

The search volume of the core keyword crash car in Google App Store reached 33, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crash of Cars crash of cars 40 16
2
Car Crash Simulator Royale car crash 39 44
3
Crash Delivery! Destruction & smashing flying car! crashing 36 10
4
RCC - Real Car Crash rcc 31 38
5
Car Crash Test Simulator 3d: Leap of Death crashing car 38 9
6
New Demolition Derby Destruction Car Crash Games crashing cars 35 9
7
Simple Car Crash Physics Simulator Demo physics simulator 13 10
8
Beam Drive Crash Death Stair Car Crash Simulator beamng drive 43 12
9
Demolition Derby Car Destruction:Beam Drive Crash car wrecks 23 4
10
WDAMAGE: Car Crash Engine wdamage 10 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
car rentals 63 10 250+ 39
rant a car 63 9 250+ 62
rent cars 63 8 250+ 59
wprint 60 60 250+ 246
audi r8 60 23 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarRentals carrentals 20 13
2
Turo - Better Than Car Rental rent cars 63 8
3
Enterprise Rent-A-Car - Car Rental interprise 65 42
4
Virtuo: 24/7 Car Rental – Book, Unlock and Drive vietuo 29 50
5
Getaround - Instant Car Rental getaround 39 25
6
Budget Car Rental budget rental car 51 11
7
Zipcar zipcar 46 48
8
Alamo - Car Rental alamo rental car 45 35
9
Hertz Car Rental hurtz 58 43
10
SIXT: Car rental, Carsharing & Taxi sixt 44 25

These five keywords: “car rentals”, “rant a car”, “rent cars”, “wprint”, “audi r8”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CarRentals”, “Turo - Better Than Car Rental”, “Enterprise Rent-A-Car - Car Rental”, “Virtuo: 24/7 Car Rental – Book, Unlock and Drive”, “Getaround - Instant Car Rental”, “Budget Car Rental”, “Zipcar”, “Alamo - Car Rental”, “Hertz Car Rental”, “SIXT: Car rental, Carsharing & Taxi”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “crash car”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “crash car