"go karting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “go karting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dinosaurs game”, “mobil”, “angery bird”, “orange”, “heute”, “discovery”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “go karting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword go karting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
go karting outdoor 11 6 250+ 61
slideways go karting brisbane ≤5 30 250+ 59
slideways go karting world ≤5 30 249 51
go karting outdoor free ≤5 6 250+ 97
go karting free ≤5 5 250+ 73

The search volume of the core keyword go karting in Google App Store reached 56, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kart Stars carting 65 18
2
Ultimate Karting 3D: Real Karts Racing Champion gocart 40 12
3
Go Karts Go Rush Racing Beach racing go karts 19 10
4
Boom Karts - Multiplayer Kart Racing modnation racers 12 17
5
Go Karts! go carts 56 11
6
KING OF KARTS - Single & Multiplayer Kart Racing boom karts multiplayer kart racing ≤5 9
7
Ultimate Go Kart Racing Games 2020 : Kart Stars go cart racing 32 10
8
World Dirt Track Kart Racing Tour karl racing ≤5 12
9
Go Kart Race 3D street kart racing 3d ≤5 30
10
SuperTuxKart super tux cart 16 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
maps 82 68 250+ 171
shopee 78 51 249 144
shoppee 78 43 249 166
sbopee 78 30 250+ 184
sbope 78 30 248 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
Google Maps Go - Directions, Traffic & Transit hoogle maps 93 18
3
Waze - GPS, Maps, Traffic Alerts & Live Navigation waze 62 28
4
Street View - Earth Map Live, GPS & Satellite Map google map live 33 30
5
Offline Map Navigation - Live GPS, Locate, Explore maps apple 39 20
6
Maps Directions & GPS Navigation map apple 39 20
7
MapQuest: Directions, Maps & GPS Navigation maquest 58 22
8
Footpath Route Planner - Running, Hiking, Bike Map footpath 29 17
9
Free GPS Navigation: Offline Maps and Directions まっぷ 56 18
10
MAPS.ME – Offline maps, travel guides & navigation maps.me 40 24

These five keywords: “maps”, “shopee”, “shoppee”, “sbopee”, “sbope”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Street View - Earth Map Live, GPS & Satellite Map”, “Offline Map Navigation - Live GPS, Locate, Explore”, “Maps Directions & GPS Navigation”, “MapQuest: Directions, Maps & GPS Navigation”, “Footpath Route Planner - Running, Hiking, Bike Map”, “Free GPS Navigation: Offline Maps and Directions”, “MAPS.ME – Offline maps, travel guides & navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “go karting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “go karting