"insurance" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “insurance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “скачать игры”, “bands”, “sketchers”, “aep ohio”, “enmo”, “‏جوي”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “insurance” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword insurance from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
car insurance 49 18 249 54
travellers insurance 48 11 249 77
progressives insurance 46 41 248 188
progressive insurance 46 30 250+ 139
travelers insurance 46 15 249 90

The search volume of the core keyword insurance in Google App Store reached 46, its difficulty level reached 58, and the number of apps related to it reached 249, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GEICO Mobile - Car Insurance geico 59 44
2
Progressive progressive 61 47
3
Cover - Insurance in a snap c o v e r 51 5
4
Jerry.ai: Compare & Save on Car Insurance jerry 41 38
5
The General® Auto Insurance ensures 50 18
6
Root Car Insurance: Good drivers save money the root 30 9
7
Esurance Mobile assurance 41 14
8
Liberty Mutual Mobile liberty 45 61
9
Clearcover Car Insurance clearcover 14 38
10
Allstate Mobile all-state 53 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
geio 61 56 250+ 238
progressive 61 47 250+ 69
state farm 60 32 250+ 146
stare farm 60 25 250+ 126
nation wide 60 16 250+ 93

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GEIO geio edu ≤5 30
2
GANKER gjs geio ≤5 30
3
GANKER EX gjs geio ≤5 30
4
GEICO Mobile - Car Insurance geico 59 44
5
ARTERIA:Robot action game arteria ≤5 21
6
Fps Robot Shooting Strike: Counter Terrorist Games mizo studio inc games ≤5 9
7
Harpal Geo har pal geo 23 33
8
Geometry Dash SubZero prestar 43 46
9
Geo News geo news 29 10
10
AT&T Call Protect at&t call protect 25 24

These five keywords: “geio”, “progressive”, “state farm”, “stare farm”, “nation wide”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GEIO”, “GANKER”, “GANKER EX”, “GEICO Mobile - Car Insurance”, “ARTERIA:Robot action game”, “Fps Robot Shooting Strike: Counter Terrorist Games”, “Harpal Geo”, “Geometry Dash SubZero”, “Geo News”, “AT&T Call Protect”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “insurance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “insurance