"compass" App Store Keywords Research Case | ASOTools
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"compass" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “compass” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ios”, “oragami”, “downloading videos from youtube”, “zaful”, “games-”, “twitch”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “compass” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword compass from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
compass × 61 9 250+ 60
compassionate 50 25 249 116
political compass 46 15 249 108
encompassing 41 47 250+ 218
compasses 39 8 250+ 78

The search volume of the core keyword compass in Google App Store reached 61, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Just a Compass (Free & No Ads) compaa 61 18
2
Compass Steel (No Ads) free compass 9 6
3
Digital Compass compess 61 13
4
Compass compass × 61 9
5
Digital Compass for Android dgital compass 14 6
6
Digital Compass east 43 60
7
Compass For Directions البوصله 21 7
8
Compass 360 Pro Free magic compass free edition ≤5 20
9
Free Compass for Android - GPS Compass Direction 55 compass ≤5 27
10
Smart Compass Pro compass pro school app ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cumpus 61 19 249 118
compaa 61 18 249 122
cumpass 61 15 250+ 109
compess 61 13 250+ 101
compasd 61 9 250+ 78

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Campus campos 31 31
2
Campus Student students portal 65 4
3
Just a Compass (Free & No Ads) compass 61 76
4
Campus Parent parent portal 53 29
5
Digital Compass east 43 60
6
Digital Compass compess 61 13
7
Compass Steel (No Ads) free compass 9 6
8
Compass compass × 61 9
9
Campus mi campus 23 30
10
Digital Compass for Android dgital compass 14 6

These five keywords: “cumpus”, “compaa”, “cumpass”, “compess”, “compasd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Campus”, “Campus Student”, “Just a Compass (Free & No Ads)”, “Campus Parent”, “Digital Compass”, “Digital Compass”, “Compass Steel (No Ads)”, “Compass”, “Campus”, “Digital Compass for Android”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “compass”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “compass