"ios" App Store Keywords Research Case | ASOTools
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"ios" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ios” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ringtones”, “weight loss”, “colombian”, “quote”, “generator qr code”, “翻译”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ios” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ios from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dominios pizza 73 21 247 122
diminios pizza 73 21 246 113
domnios pizza 73 12 248 89
rastreamento correios 72 20 247 113
diccionarios 70 10 250+ 98

The search volume of the core keyword ios in Google App Store reached 55, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Move to iOS appel store 70 55
2
Launcher iOS 14 ios 14 beta 50 12
3
Control Center iOS 14 control centrer 26 30
4
Launcher iOS 14 iphone update ios 19 16
5
Launcher iOS 14 best ios launcher for android 2020 ≤5 10
6
Lock Screen & Notifications iOS 14 lockscreen 32 23
7
Assistive Touch iOS 14 도움 6 31
8
iLauncher 13 Pro - iOS 13 apple updates 21 25
9
iOS 14 Launcher - Launcher iOS 14 For Free 2021 ios 13 fonts ≤5 9
10
iCalculator - iOS Calculator, iPhone Calculator mini räknare 39 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
istergarm 100 27 249 138
twiiit 93 73 249 247
teittwr 93 46 248 197
tvetr 93 42 246 174
tiveter 93 41 249 176

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
Twitter twiiit 93 73
3
IGTV from Instagram - Watch IG Videos & Clips igtv 44 25
4
Boomerang from Instagram boomerang 55 50
5
Facebook fassabook 100 64
6
Layout from Instagram: Collage layout 51 44
7
BIGO LIVE–Live Stream, Live Chat, Go Live lives 63 42
8
Snapchat snapchat 83 47
9
Photo & Video Downloader for Instagram - Instake instgram downloader 61 12
10
Repost for Instagram - Regrann regann 38 43

These five keywords: “istergarm”, “twiiit”, “teittwr”, “tvetr”, “tiveter”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Twitter”, “IGTV from Instagram - Watch IG Videos & Clips”, “Boomerang from Instagram”, “Facebook”, “Layout from Instagram: Collage”, “BIGO LIVE–Live Stream, Live Chat, Go Live”, “Snapchat”, “Photo & Video Downloader for Instagram - Instake”, “Repost for Instagram - Regrann”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ios”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ios