"doll" App Store Keywords Research Case | ASOTools
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"doll" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “doll” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “maps google”, “ship”, “jesu”, “black”, “misfits”, “zipping”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “doll” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword doll from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dollar lleneral 66 39 250+ 189
dollars general 66 27 250+ 158
dollar tree 62 26 250+ 168
dollar general 58 27 250+ 163
family dollar 58 26 250+ 156

The search volume of the core keyword doll in Google App Store reached 53, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 114 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chibi Doll - Avatar Creator dolls 53 19
2
Unnie doll caitlin moran 36 48
3
My Doll Character: Cute Doll Avatar Maker american girl doll 40 7
4
Vlinder Doll - Dress up Games , Avatar Creator games dolls 26 10
5
Oppa doll oppa 30 33
6
Pet doll pet dress 17 15
7
L.O.L. Surprise Ball Pop l o l surprise 55 9
8
Candylocks Hair Salon - Style Cotton Candy Hair candylocks 20 22
9
PP Doll & Home. Dressing and Decorating! uneidoll ≤5 2
10
Trendy Fashion Styles Dress Up juegos para niñas gratis 41 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barbi 65 42 250+ 209
lol 64 55 250+ 52
avatar 61 78 250+ 117
actanater 58 58 249 244
p op 56 36 250+ 233

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie Dreamhouse Adventures barbie 62 38
2
Barbie™ Fashion Closet barby games 43 33
3
Fashion Doll: Shopping Day SPA ❤ Dress-Up Games barbie geyms 43 30
4
Barbie Magical Fashion bàrbie games 43 30
5
Fashion Doll's Sports day barbie sports day ≤5 18
6
Barbie Fashion Fun™ barbie long time games ≤5 24
7
Dream Doll House - Decorating Game barbie dolls house 38 13
8
Barbie™ World Explorer juegos de baibie 38 30
9
Princess Dress up Games - Princess Fashion Salon dressing 34 21
10
Trendy Fashion Styles Dress Up juegos para niñas gratis 41 36

These five keywords: “barbi”, “lol”, “avatar”, “actanater”, “p op”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Barbie Dreamhouse Adventures”, “Barbie™ Fashion Closet”, “Fashion Doll: Shopping Day SPA ❤ Dress-Up Games”, “Barbie Magical Fashion”, “Fashion Doll's Sports day”, “Barbie Fashion Fun™”, “Dream Doll House - Decorating Game”, “Barbie™ World Explorer”, “Princess Dress up Games - Princess Fashion Salon”, “Trendy Fashion Styles Dress Up”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “doll”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “doll