"calm. app" App Store Keywords Research Case | ASOTools
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"calm. app" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calm. app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “animal jam”, “feder”, “yoshinoya”, “mice”, “mate”, “quick draw google”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calm. app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calm. app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calm app 34 11 250+ 104
the calm app 31 11 250+ 110
free calm app 20 11 250+ 132
the calm app free 15 10 250+ 117
calm app free 14 9 250+ 117

The search volume of the core keyword calm. app in Google App Store reached 33, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calm - Meditate, Sleep, Relax calm 54 51
2
Free Calm Sleep: Improve your Sleep for Free meditation sleep 36 11
3
Calm - Rain Sounds - Sleep and Relax calm rain sounds free ≤5 30
4
CalmRadio.com - Relaxing Music and White Noise calm radio 21 13
5
Calm Ocean Waves Sounds: Relax Music, White Noise sleepmaker waves pro ≤5 30
6
The Mindfulness App: relax, calm, focus and sleep fullness 31 48
7
Calm Radio Android TV - Relaxing Music daily dose radio ≤5 30
8
Headspace: Meditation & Sleep mindfl 50 53
9
Relax & Keep Calm - Sleep Well, Music and Sounds ayuu : keep calm and relax ≤5 30
10
Relax Rain - Rain sounds: sleep and meditation raining 56 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drty 63 59 250+ 242
coache 61 25 250+ 70
anxieties 58 30 248 156
dreaming 58 25 249 74
anixety 58 15 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dirty Quotes and Dirty Messages flirts quotes 26 3
2
Dirty Quotes obscene 36 34
3
Think Dirty dirity 39 28
4
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
5
Video call With Girls - Prank talk dirty to me app ≤5 30
6
QuitNow! Quit smoking quit 35 55
7
Headspace: Meditation & Sleep mindfl 50 53
8
Jillian Michaels: The Fitness App gillian anderson 56 59
9
Imgur: Find funny GIFs, memes & watch viral videos imugr 58 48
10
Wood Block Puzzle - Free Classic Block Puzzle Game blocks 51 34

These five keywords: “drty”, “coache”, “anxieties”, “dreaming”, “anixety”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dirty Quotes and Dirty Messages”, “Dirty Quotes”, “Think Dirty”, “Relax Melodies: Sleep Sounds, Meditation & Stories”, “Video call With Girls - Prank”, “QuitNow! Quit smoking”, “Headspace: Meditation & Sleep”, “Jillian Michaels: The Fitness App”, “Imgur: Find funny GIFs, memes & watch viral videos”, “Wood Block Puzzle - Free Classic Block Puzzle Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calm. app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calm. app