"spirituality" App Store Keywords Research Case | ASOTools
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"spirituality" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spirituality” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “maii”, “azúcar”, “hello google”, “yoga studios”, “hallmarks”, “freelancers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spirituality” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spirituality from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spirituality meditation 16 4 250+ 61
emotionally healthy spirituality 12 17 249 132
ignatian spirituality 7 24 250+ 192
spirituality videos 6 6 250+ 71
spirituality amino ≤5 30 250+ 159

The search volume of the core keyword spirituality in Google App Store reached 35, its difficulty level reached 8, and the number of apps related to it reached 249, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Soulvana: Daily Spirituality spritual 28 39
2
being: mindfulness, spirituality and wisdom spirituality apps ≤5 1
3
Spiritualify - The Spiritual Social Network spirituality videos 6 6
4
Mind - Spiritual & Personal Growth spiritually 43 2
5
Spiritual Awakening Daily spirtual 43 46
6
The Spiritual Scientist by CCD convergence: ultra science and vedic spirituality ≤5 30
7
Sadhguru - Yoga, Meditation & Spirituality sadhguru 43 26
8
Spirituality spirituality free ≤5 1
9
Gaia: Stream mindfulness, yoga & astrology videos curvle 55 57
10
Spiritual Awareness divine spirituality ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
questes 66 27 250+ 192
audible 65 30 250+ 130
bumble 64 30 249 172
drty 63 59 250+ 242
books 62 72 250+ 103

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Quotes” - Inspirational Sayings and Wallpapers daily quotes” and wallpapers ≤5 3
2
11000 Quotes, Sayings & Status - Images Collection sayings 25 43
3
50000 Status Quotes Collection status quotes 50 10
4
The Best Lessons in Life Quotes quotes for life 65 7
5
Quotes Creator quote creator 22 8
6
Quotes Creator creator app 29 24
7
Positive Quotes quotes - positive quotes ≤5 30
8
Video Quotes video quotes 7 2
9
365 Daily Motivational Quotes - Quotes4Life quarts 34 38
10
Brilliant Quotes: Best photo quotes & top sayings brainy quote 27 4

These five keywords: “questes”, “audible”, “bumble”, “drty”, “books”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Quotes” - Inspirational Sayings and Wallpapers”, “11000 Quotes, Sayings & Status - Images Collection”, “50000 Status Quotes Collection”, “The Best Lessons in Life Quotes”, “Quotes Creator”, “Quotes Creator”, “Positive Quotes”, “Video Quotes”, “365 Daily Motivational Quotes - Quotes4Life”, “Brilliant Quotes: Best photo quotes & top sayings”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spirituality”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spirituality