"bully" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bully” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “balenciaga”, “drudge report”, “airtm”, “canvas”, “asis”, “trolls world tour”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bully” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bully from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bullying 36 27 250+ 123
bully 2 29 38 249 215
cyberbullying 29 38 249 201
bullying games 26 31 250+ 198
bully: anniversary edition 24 30 250+ 200

The search volume of the core keyword bully in Google App Store reached 52, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 143 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bully: Anniversary Edition bullies 56 21
2
High School Gang stand up to bullying ≤5 30
3
High School Bully Gangster: Karate Fighting Games bullied 56 22
4
High School Gangster Bully Fights Karate Girl Game overcoming bullying ≤5 30
5
Virtual Neighbor High School Bully Boy Family Game barrio boy ≤5 23
6
Gangster In High School: American Bully Boy b o y boy 33 5
7
Virtual Bully Boys Next Angry Neighbor angry neighbor simulator ≤5 8
8
BULLY KING Magazine american bullies 58 41
9
Bully Punch sucker punch ≤5 19
10
American High School Gangster byli byli ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 20 250+ 91
minde craft 78 34 250+ 191
miand craft 78 23 250+ 159
mankrafte 78 30 250+ 30
fortnaiter 77 30 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 21
2
Johnny Trigger - Action Shooting Game shoot 51 88
3
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 26
4
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 22
5
Trigger - Task Launcher triggering 48 20
6
Johnny Trigger - Sniper Game sniper from helicoper ≤5 30
7
Trigger! triggr health ≤5 11
8
TRIGGER ACS Plus trigger six shooter ≤5 30
9
HellCopter heilcopter 50 15
10
TriggerPoints3D muscle trigger points free ≤5 30

These five keywords: “trger”, “minde craft”, “miand craft”, “mankrafte”, “fortnaiter”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “Trigger - Task Launcher”, “Johnny Trigger - Sniper Game”, “Trigger!”, “TRIGGER ACS Plus”, “HellCopter”, “TriggerPoints3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bully”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bully