"mcdonald" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mcdonald” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “luna”, “build-a-bear”, “android studio”, “you tob”, “mining craft”, “real”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mcdonald” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mcdonald from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mcdonalds 74 25 245 145
mcdonald's 63 29 245 141
mcdonalda 60 32 241 155
mcdonalds app 52 24 247 150
mcdonald coupons 46 18 248 149

The search volume of the core keyword mcdonald in Google App Store reached 66, its difficulty level reached 34, and the number of apps related to it reached 247, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's madonald 85 43
2
McDonald's ماكدونالدز 47 24
3
Happy Meal App heapy meal 41 30
4
McDonald’s App - Caribe cupons mcdonald's 16 12
5
McDonald's Events/Deploy Hub mcdonald's events/deploy hub ≤5 30
6
Prank call Ronald McDonald ronald mcdonald 43 28
7
McDonald's Japan mcdonald s japan 12 30
8
McDonald's Bonn mces ≤5 31
9
McDonald's CT Wi-Fi mcdonald s maroc tombola tourner et gagner ≤5 30
10
McDonald´s IT Play & Learn happy meal app 18 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lyoutup 100 30 250+ 234
nexflique 93 30 250+ 228
wassatap 90 30 249 229
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fruit Ninja® spiel 51 59
2
ABC Kids - Tracing & Phonics alphabetic 60 7
3
Ludo King™ ludo 54 75
4
YouTube TV - Watch & Record Live TV you tuoby 100 30
5
YouTube Kids youtoubu 100 30
6
VLC for Android players 61 55
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
PowerDirector - Video Editor App, Best Video Maker power 61 74
9
Netflix nèlix 93 68
10
Opera News: Breaking Local & US Headlines новость 70 31

These five keywords: “lyoutup”, “nexflique”, “wassatap”, “hope depot”, “home deopt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fruit Ninja®”, “ABC Kids - Tracing & Phonics”, “Ludo King™”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids”, “VLC for Android”, “Spotify: Listen to new music, podcasts, and songs”, “PowerDirector - Video Editor App, Best Video Maker”, “Netflix”, “Opera News: Breaking Local & US Headlines”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mcdonald”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mcdonald