"merry" App Store Keywords Research Case | ASOTools
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"merry" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “merry” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “swords for minecraft”, “descend”, “abiones”, “logics”, “puentes”, “super simple songs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “merry” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword merry from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
merry me 38 15 249 136
goingmerry 26 44 250+ 239
merry christmas 25 25 250+ 89
merryl lynch 24 41 249 230
going merry 24 15 250+ 103

The search volume of the core keyword merry in Google App Store reached 31, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Merry Christmas 2019 - Match 3 2020 match 26 17
2
Merry Christmas 2020 Theme christmas themes lite ≤5 1
3
Going Merry scholarships for college goingmerry 26 44
4
MERRY JANE mary jane 29 35
5
3d Merry Christmas wallpaper ???????? 25 december wallpapers ≤5 30
6
Merry Christmas Images christmas images 17 3
7
Merry Christmas Live Wallpapers christmas wallpaper themes hd ≤5 1
8
Merry Christmas - The Theme christmas themes 19 2
9
Happy Merry Christmas Theme christmas thmes 19 1
10
Merry Christmas Santa theme 3D christmas theme 19 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
halle berry 56 51 250+ 228
kristen bell 56 46 250+ 210
dispensaries 56 13 250+ 68
ochristmas 55 18 250+ 141
chrismas 55 8 250+ 102

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halle Berry Wallpaper TOP 20 halle berry halle berry ≤5 24
2
rē•spin respin ≤5 19
3
Green Alien Dance - New Dance Figures зачем 26 38
4
Santa Call Merry Christmas Prank cellophane 36 44
5
Fake Call With American Girl JJ anerican girl 45 17
6
Ben & Holly: Elf & Fairy Party ben and holly 32 29
7
Flying SuperHero Rope Vegas Rescue necessary 48 23
8
Hollywood Stunts Movie Star adam sandler 38 48
9
Morphle bananas in pajamas 36 44
10
Coco-melon Nursery Rhymes and Kid Songs cocomelon 54 12

These five keywords: “halle berry”, “kristen bell”, “dispensaries”, “ochristmas”, “chrismas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Halle Berry Wallpaper TOP 20”, “rē•spin”, “Green Alien Dance - New Dance Figures”, “Santa Call Merry Christmas Prank”, “Fake Call With American Girl JJ”, “Ben & Holly: Elf & Fairy Party”, “Flying SuperHero Rope Vegas Rescue”, “Hollywood Stunts Movie Star”, “Morphle”, “Coco-melon Nursery Rhymes and Kid Songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “merry”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “merry