"canvas" App Store Keywords Research Case | ASOTools
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"canvas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “canvas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cowboy games”, “battle royale”, “continents”, “lottos”, “sad status”, “peppa pig”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “canvas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword canvas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
canvas student 52 27 250+ 145
canvasser 51 52 249 218
canvassing 51 40 248 181
paint canvas 45 30 250+ 85
student canvas 43 16 250+ 105

The search volume of the core keyword canvas in Google App Store reached 81, its difficulty level reached 61, and the number of apps related to it reached 249, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Canvas Student canvas student 52 27
2
Canvas Parent canvas parent 38 42
3
Canvas Teacher canvas teacher 31 32
4
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
5
Canvas Credit Union Mobile canvas credit union 32 49
6
GoCanvas Business Apps & Forms gocanvas 22 44
7
Canvas Polls polls for canvas ≤5 22
8
Canvas jupiter canvas ≤5 30
9
Canvas canvas app 36 10
10
Business Model Canvas & SWOT swot canvas ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
classroom google 95 30 249 132
google kelas room 95 29 249 127
google classroom a 95 25 249 111
goole classroom 95 19 250+ 97
google claasroom 95 14 250+ 77

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LifeCubby Classroom lifecubby classroom ≤5 13
2
ONE.class Teacher one class student app ≤5 5
3
Classroom Axis lifecubby classroom ≤5 13
4
Blackboard Classroom K12 class connect 7 8
5
Class Notebooks Free class notebook free ≤5 9
6
Fuse Classroom fuse line ≤5 30
7
Auxswot Classroom auxswot ≤5 30
8
Affinity Classroom affinity classes ≤5 25
9
ZamaApp : Online Classroom Solution google classroom app for online classes ≤5 8
10
School Timetable virtueller stundenplan ≤5 30

These five keywords: “classroom google”, “google kelas room”, “google classroom a”, “goole classroom”, “google claasroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LifeCubby Classroom”, “ONE.class Teacher”, “Classroom Axis”, “Blackboard Classroom K12”, “Class Notebooks Free”, “Fuse Classroom”, “Auxswot Classroom”, “Affinity Classroom”, “ZamaApp : Online Classroom Solution”, “School Timetable”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “canvas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “canvas