"basketball scores" App Store Keywords Research Case | ASOTools
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"basketball scores" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “basketball scores” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chavo”, “loteria nacional”, “sun tv live”, “wallpaer”, “aerobics exercise”, “cobras”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “basketball scores” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword basketball scores from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
basketball games scores 14 7 250+ 78
college basketball scores 7 4 250+ 64
ncaa basketball scores 6 4 250+ 63
us basketball news & scores ≤5 30 250+ 95
usa basketball live scores ≤5 30 250+ 83

The search volume of the core keyword basketball scores in Google App Store reached 38, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Basketball 24 - live scores basketball scoreboard live 38 9
2
Basketball NBA Live Scores, Stats, & Schedules nba scores 61 11
3
College Basketball Live Scores, Plays, & Schedules ncca basketball 28 11
4
Live Scores for Football & Basketball - AiScore alscore 31 12
5
Basketball Stars basquetball 60 15
6
theScore: Live Sports Scores, News, Stats & Videos aports 77 27
7
Scoreboard Basketball scoring basketball 38 30
8
NBA: Live Games & Scores nba playoff 78 13
9
Just Live Basketball just live basketball ≤5 30
10
College Basketball Scores, Stats, & Schedules college basketball scores 7 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 26 250+ 129
mynba 93 23 248 136
live soccer 88 21 250+ 87
soccer scores live 88 15 250+ 85
soccer live scores 88 15 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video 29 33
2
Yahoo Sports: Stream live NFL games & get scores sport 77 84
3
Yahoo Mail – Organized Email yaho 93 55
4
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 25
5
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
6
Yahoo Search yahoo search 46 25
7
Yahoo - News, Mail, Sports my yahoo 34 26
8
Yahoo Mail Go - Organized Email yahoo for ipad ≤5 20
9
Yahoo OneSearch onesearch 20 30
10
NFL nfl 79 42

These five keywords: “yahoos”, “mynba”, “live soccer”, “soccer scores live”, “soccer live scores”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “basketball scores”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “basketball scores