"dance studio" App Store Keywords Research Case | ASOTools
×

"dance studio" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dance studio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dbt”, “stress relief”, “blablacar”, “blockers”, “beyin”, “bbing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dance studio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dance studio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
1 million dance studios 24 30 249 204
dance studio pro 16 1 250+ 13
allure dance & fitness studio ≤5 30 250+ 224
double up dance studio ≤5 30 250+ 120
dance fit studio lite ≤5 30 250+ 82

The search volume of the core keyword dance studio in Google App Store reached 39, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dance School Stories - Dance Dreams Come True dancer 39 21
2
1MILLION Dance Studio 1 million dance studios 24 30
3
STEEZY Studio - Hip-Hop Dance Classes danza contemporanea 29 13
4
Sweet Dance daces 31 41
5
Dance Studio Pro dance studio pro 16 1
6
Learn Dance At Home dance steps 26 30
7
Hip Hop Dance School Game hiphopdance 36 30
8
Groove Studio - Dance Classes choreography dance ≤5 30
9
Dance Studio 1 million dance studios 24 30
10
Move Dance Studio dance studio pro 16 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
star dancer 60 30 250+ 108
dancers 56 10 250+ 82
danced 56 6 250+ 56
twerks 55 18 249 123
decison 53 34 250+ 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dancing girl games 2019 - Dance School Competition love and hip hop hollywood the game ≤5 30
2
Dance Steps Videos dance video 26 14
3
STEEZY Studio - Hip-Hop Dance Classes danza contemporanea 29 13
4
Muqabla - Street Dancer 3D - HD video - offline street dancer 3d 43 39
5
Dance Classes Video step by step dance class 29 8
6
Just Dance Now danced 56 6
7
JoJo Siwa - Live to Dance jojo siwa 55 14
8
Dance Clash: Ballet vs Hip Hop ballet 41 51
9
AVATAR MUSIK WORLD - Music and Dance Game avatar musik world ≤5 22
10
Dance School Stories - Dance Dreams Come True dancer 39 21

These five keywords: “star dancer”, “dancers”, “danced”, “twerks”, “decison”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dancing girl games 2019 - Dance School Competition”, “Dance Steps Videos”, “STEEZY Studio - Hip-Hop Dance Classes”, “Muqabla - Street Dancer 3D - HD video - offline”, “Dance Classes Video step by step”, “Just Dance Now”, “JoJo Siwa - Live to Dance”, “Dance Clash: Ballet vs Hip Hop”, “AVATAR MUSIK WORLD - Music and Dance Game”, “Dance School Stories - Dance Dreams Come True”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dance studio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dance studio