"aerobics exercise" App Store Keywords Research Case | ASOTools
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"aerobics exercise" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “aerobics exercise” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “walmart groceries”, “enzo”, “resident evil 7”, “auras”, “corrector de ortografia”, “countries flags”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “aerobics exercise” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword aerobics exercise from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
aerobics exercise free offline app with music ≤5 10 250+ 205
aerobics songs for exercise ≤5 30 250+ 129
aerobics for exercise ≤5 4 250+ 96
aerobics exercise free offline app for men ≤5 30 250+ 162
aerobics step exercise free offline app ≤5 30 250+ 141

The search volume of the core keyword aerobics exercise in Google App Store reached 46, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Aerobics Workout at Home - Weight Loss for Women aerobic 43 30
2
Aerobics workout at home - endurance training step aerobics 28 9
3
Aerobic Dance Workout Apps arobic dancing 21 3
4
Daily Cardio Workout - Aerobic Fitness Exercises mountain climber exercise 28 19
5
Aerobics Workout aerobics 28 17
6
Aerobics dance workout for weight loss batuka gratis ≤5 25
7
Aerobics workout aerobica treino ≤5 7
8
Aerobics weight loss workouts billy blanks tae bo 14 7
9
HIIT & Cardio Workout by Fitify cardio 41 39
10
Aerobics workout weight loss video olahraga diet ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
planet fittness 66 18 249 119
fitbit 65 32 249 159
7 61 77 250+ 91
pelaton 61 44 250+ 214
fidbit 61 32 249 180

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Planet Fitness planet fitness 66 25
2
Planet Fitness Virtual Trainer plante fitness 66 20
3
GoFit: Free Fitness Home Based Workout App fitbod 26 46
4
FitOn - Free Fitness Workouts & Personalized Plans fiton 37 19
5
Planet Fitness Australia planet fitness australia ≤5 30
6
Calorie Counter - MyFitnessPal my fitness pal 58 20
7
Map My Fitness Workout Trainer map my 36 27
8
Pro Gym Workout (Gym Workouts & Fitness) simeon panda 31 30
9
mywellness mywellness 32 3
10
PF Panama planet fitness app usa ≤5 30

These five keywords: “planet fittness”, “fitbit”, “7”, “pelaton”, “fidbit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Planet Fitness”, “Planet Fitness Virtual Trainer”, “GoFit: Free Fitness Home Based Workout App”, “FitOn - Free Fitness Workouts & Personalized Plans”, “Planet Fitness Australia”, “Calorie Counter - MyFitnessPal”, “Map My Fitness Workout Trainer”, “Pro Gym Workout (Gym Workouts & Fitness)”, “mywellness”, “PF Panama”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “aerobics exercise”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “aerobics exercise