"banking account" App Store Keywords Research Case | ASOTools
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"banking account" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “banking account” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “misic download”, “hwo”, “poron”, “translink”, “renard”, “lake house”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “banking account” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword banking account from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
business banking account 28 30 250+ 93
my banking accounts ≤5 8 250+ 138
axis bank mobile banking app new account ≤5 25 248 233
online mobile banking account powered yes bank ≤5 24 248 232
kvb mobile banking app current account ≤5 24 248 232

The search volume of the core keyword banking account in Google App Store reached 34, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 137 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Current - The Bank for Modern Life current 53 60
2
BankMobile App mobile bank 45 47
3
Virtual Bank Account - Piggy bank money saver virtual bank 13 10
4
Green Dot - Mobile Banking greens 53 15
5
PNC Mobile pnc 56 43
6
Chime - Mobile Banking chime 57 35
7
Chase Mobile vhase 70 52
8
Cash App cash app 69 32
9
Nexo - Crypto Banking Account nexo 12 28
10
Novo - Small Business Banking novo 37 54

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discortt 83 30 250+ 235
pypale 83 30 249 26
paypal 82 41 247 169
appale 82 16 250+ 90
netbanking hdfc bank 80 48 249 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunch: Group Video Chat & Party Games brunch 49 43
2
PlayStation Messages - Check your online friends p.s. messages 24 28
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
Pascal's Wager pascal's wager 31 34
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
6
TeamSpeak 3 - Voice Chat Software teamspeak 41 43
7
Yalla Lite - Group Voice Chat yalla lite 14 29
8
Wattpad - Read & Write Stories wattpad 73 45
9
Roblox roblocxx 88 63
10
Reddit redt 87 53

These five keywords: “discortt”, “pypale”, “paypal”, “appale”, “netbanking hdfc bank”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunch: Group Video Chat & Party Games”, “PlayStation Messages - Check your online friends”, “Messenger Kids – The Messaging App for Kids”, “Pascal's Wager”, “Discord - Talk, Video Chat & Hang Out with Friends”, “TeamSpeak 3 - Voice Chat Software”, “Yalla Lite - Group Voice Chat”, “Wattpad - Read & Write Stories”, “Roblox”, “Reddit”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “banking account”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “banking account