"lake house" App Store Keywords Research Case | ASOTools
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"lake house" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lake house” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “3x”, “i look like which celebrity”, “pass”, “accomplishment”, “furnitures”, “unc”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lake house” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lake house from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the lake house beauty rooms ≤5 30 250+ 129
forest lake house escape ≤5 30 250+ 38
lake house rotterdam ≤5 30 250+ 238
the lake house game ≤5 30 250+ 213
lake house 2 ≤5 30 250+ 211

The search volume of the core keyword lake house in Google App Store reached 39, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 178 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Lake House Free. Hidden Objects. alawar 16 15
2
Lake House lake house rotterdam ≤5 30
3
Cube Escape: The Lake the lake 26 24
4
Haunted House Secrets Hidden Objects Mystery Game hunted house 32 7
5
Dark Strokes Free. Hidden object dark strokes ≤5 11
6
Cube Escape: Paradox paradox 39 42
7
Lake House Rotterdam lake house rotterdam ≤5 30
8
Mystery Manor: hidden objects mystery 44 65
9
Panic Room | House of secrets panic room 38 16
10
Stray Souls: Dollhouse Story. Hidden Object Game stray souls ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
airnbnb 80 34 249 180
rvnv 80 29 249 163
zilliow 78 27 250+ 138
zilliw 78 21 250+ 112
jgmx 77 68 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb rvnv 80 29
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
Vrbo Vacation Rentals vrbo 62 32
4
Gaybnb misterbnb 15 20
5
Tips for AirBnB Hosts! aribnb 53 32
6
HomeToGo: Vacation Rentals & Houses ferienwohnung 48 20
7
Airbnb Guide for Guests - Book & Travel smart my bnb app ≤5 11
8
Booking.com: Hotels, Apartments & Accommodation ooking 80 75
9
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 22
10
Cheap hotel deals and discounts — Hotellook hotéis baratos 6 8

These five keywords: “airnbnb”, “rvnv”, “zilliow”, “zilliw”, “jgmx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “Vrbo Vacation Rentals”, “Gaybnb”, “Tips for AirBnB Hosts!”, “HomeToGo: Vacation Rentals & Houses”, “Airbnb Guide for Guests - Book & Travel smart”, “Booking.com: Hotels, Apartments & Accommodation”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “Cheap hotel deals and discounts — Hotellook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lake house”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lake house