"darts" App Store Keywords Research Case | ASOTools
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"darts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “darts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “equities”, “hangman・”, “emacs”, “pseudo”, “brain games”, “zodiacs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “darts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword darts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pdc darts 31 29 250+ 157
darts live 31 30 250+ 190
darts live score 28 6 250+ 70
darts games 23 7 250+ 50
darts score 22 13 249 36

The search volume of the core keyword darts in Google App Store reached 47, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Darts King d a r t s 50 3
2
Darts of Fury opponents 31 28
3
Pro Darts 2020 pro dart football ≤5 14
4
Darts Club: PvP Multiplayer barts 45 29
5
PDC Darts Match pdc darts 31 29
6
Darts Match bullseye darts 7 28
7
Darts Scoreboard: My Dart Training dart scorer 19 3
8
Darts Master darts master championship 3d ≤5 30
9
Darts Master - online dart games darts master online ≤5 11
10
Darts 3D easy darts 3d pro ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mahjo 61 79 250+ 129
mahiong 61 13 249 143
i games free 55 50 250+ 246
gwmes 50 56 250+ 248
darting 50 32 250+ 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong Titan mahjong titans 36 11
2
Mahjong maghon 61 12
3
Mahjong City Tours: Free Mahjong Classic Game mahjong game 22 11
4
Mahjong Solitaire Games majiang ≤5 7
5
Mahjong mahj 61 80
6
Pyramid of Mahjong: A tile matching city puzzle mahjong pyramid ≤5 7
7
Mahjong Master mah jong free 39 11
8
Mahjong mahjongg 61 14
9
Mahjong Solitaire mahjong solitaire 35 25
10
Mahjong mahoning 45 46

These five keywords: “mahjo”, “mahiong”, “i games free”, “gwmes”, “darting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mahjong Titan”, “Mahjong”, “Mahjong City Tours: Free Mahjong Classic Game”, “Mahjong Solitaire Games”, “Mahjong”, “Pyramid of Mahjong: A tile matching city puzzle”, “Mahjong Master”, “Mahjong”, “Mahjong Solitaire”, “Mahjong”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “darts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “darts