"heating" App Store Keywords Research Case | ASOTools
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"heating" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heating” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free fire”, “definitely”, “nacional”, “crack”, “home”, “física”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heating” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heating from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
overheating 36 16 249 138
cheating wife 31 33 250+ 189
cheating games 29 23 250+ 165
heating pad 25 22 250+ 143
heating oil prices 23 5 248 57

The search volume of the core keyword heating in Google App Store reached 58, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Warming Pad heated pad 39 38
2
TRI-CITY Heating & AC tri-city voice ≤5 30
3
Room heat room heat ≤5 30
4
MEHVAC Register mitsubishi electric uk library ≤5 30
5
SUNHEAT & BEAT Patio Heater sunkare ≤5 30
6
NDSU Heating Fuel Comparison heating cost: compare systems ≤5 30
7
Arendosh Heating & Cooling arendosh heating & cooling ≤5 30
8
SunKare Heating sunkare ≤5 30
9
Slant/Fin Hydronic Explorer hydronic heating 18 32
10
BUTCHERS HEAT butchers heat ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
miami heats 73 33 250+ 159
dafit 68 38 249 199
google glassroom 67 17 250+ 93
park 66 88 250+ 140
jumvo 66 59 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Miami HEAT Mobile miami heat 53 43
2
Heat Basketball heat roster 34 30
3
Wallpapers for Miami Heat miami heat wallpaper 24 8
4
Jimmy Butler Miami Heat NBA Wallpaper New miami heat limited partnership ≤5 24
5
Miami Basketball 24h 24h news for miami heat ≤5 5
6
🏀 Wallpaper for Miami Basketball Club miami heat wallpaper 24 8
7
Basketball Fantasy Manager 2k20 ???? NBA Live Game manager game 14 20
8
Los Angeles Lakers lakers 63 37
9
NBA NOW Mobile Basketball Game nba all star 2020 21 30
10
Basketball NBA Live Scores, Stats, & Schedules nba scores 61 12

These five keywords: “miami heats”, “dafit”, “google glassroom”, “park”, “jumvo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Miami HEAT Mobile”, “Heat Basketball”, “Wallpapers for Miami Heat”, “Jimmy Butler Miami Heat NBA Wallpaper New”, “Miami Basketball 24h”, “🏀 Wallpaper for Miami Basketball Club”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, “Los Angeles Lakers”, “NBA NOW Mobile Basketball Game”, “Basketball NBA Live Scores, Stats, & Schedules”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heating”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heating