"poly" App Store Keywords Research Case | ASOTools
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"poly" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “poly” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “growler”, “giggly”, “eli”, “cex”, “fishdom”, “women hairstyles”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “poly” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword poly from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
monopoly 56 35 248 171
mônpoly 53 34 249 206
manopoly 53 30 0 0
monpoly 53 30 0 0
polygons 51 9 249 43

The search volume of the core keyword poly in Google App Store reached 36, its difficulty level reached 57, and the number of apps related to it reached 249, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
No.Poly - Poly Art Coloring Book Color Puzzle Game poly art 11 16
2
Love Poly - New puzzle game polly games 31 18
3
Poly Art Puzzle - Free Poly Artbook polyart 7 9
4
inPoly – Poly Art Puzzle low ploy 17 9
5
Free Poly - Low Poly Art Puzzle Game low 78 68
6
Poly Bridge poly bridge 31 24
7
POLYGON : Coloring-Book∙ Poly Art by Numbers polygon 41 39
8
Poly Craft - Match Animal poly cats 19 14
9
UNICORN Low Poly | Puzzle Art Game | Polygonal Art low polly 26 7
10
Poly Art Puzzle Game - Free Poly Artbook speed poly ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
low 78 68 250+ 64
ubicorn 60 7 250+ 121
unixorn 60 7 250+ 118
yunikorn 60 30 250+ 142
tank station 56 30 249 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Free Poly - Low Poly Art Puzzle Game low poly 20 15
2
LOWER - Very Low Resolution Camera lower 50 44
3
Lower Brightness Screen Filter : brightness 50 5
4
LightBlue® — Bluetooth Low Energy lightblue 40 22
5
Custom Low Battery Alert low battery 23 8
6
Night Mode - Low Brightness tela menos brilho ≤5 16
7
Battery Low Alerter low battery notification app ≤5 3
8
Night screen 밝기 조절 19 15
9
Battery Alarm - Full & Low Battery low battery camera ≤5 14
10
Blue Light Filter, Screen Dimmer - Light Delight twilight brightness app ≤5 30

These five keywords: “low”, “ubicorn”, “unixorn”, “yunikorn”, “tank station”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Free Poly - Low Poly Art Puzzle Game”, “LOWER - Very Low Resolution Camera”, “Lower Brightness Screen Filter”, “LightBlue® — Bluetooth Low Energy”, “Custom Low Battery Alert”, “Night Mode - Low Brightness”, “Battery Low Alerter”, “Night screen”, “Battery Alarm - Full & Low Battery”, “Blue Light Filter, Screen Dimmer - Light Delight”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “poly”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “poly