"baby milestones" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “baby milestones” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kinos”, “eurosport”, “trading in forex”, “students”, “jay z”, “australian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “baby milestones” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword baby milestones from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
baby developmental milestones 18 6 250+ 73
little nugget: baby milestones 7 6 250+ 86
baby tracker: milestones, development and journal ≤5 30 250+ 99
my baby milestones ≤5 30 250+ 92
baby sticker- track milestones ≤5 30 250+ 53

The search volume of the core keyword baby milestones in Google App Store reached 32, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Growth Chart, Development Milestones & Vaccination weight chart for baby 31 8
2
Kinedu: Baby Developmental Activities & Milestones knoala 56 18
3
Baby Story Tracker Milestone Sticker Photo Editor baby store 28 10
4
Baby Development Week by Week baby stages of development 18 7
5
BabySparks - Development Activities and Milestones baby sparks 15 12
6
Playfully Baby Development Activities & Milestones weeschool 43 30
7
CDC Milestone Tracker sigamos 50 47
8
Baby + – your baby tracker baby 60 93
9
BabyTime (Parenting, Track & Analysis) babytime 14 26
10
Baby Pics Free baby firsts 26 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bebay 90 60 250+ 239
babys 63 22 236 163
ones 61 55 250+ 218
whildberries 61 30 227 167
baby 60 93 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday ebaby 90 45
2
eBay Motors: Buy & Sell Cars ebay motor 56 15
3
Baby Panda’s School Bus - Let's Drive! baby bus 47 24
4
GLOW. Baby Tracker & Feeding, Diaper, Sleep Log diapering 43 24
5
Baby Panda World vivas 50 26
6
Sniper for eBay | Place automatic bids with bidbag bidders 45 6
7
VarageSale: Sell simply, buy safely. varage sale 35 21
8
Baby Games - Piano, Baby Phone, First Words baby games 46 23
9
Baby Twins - Newborn Care babys 63 22
10
Baby Panda Care baby baby 63 24

These five keywords: “bebay”, “babys”, “ones”, “whildberries”, “baby”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “eBay Motors: Buy & Sell Cars”, “Baby Panda’s School Bus - Let's Drive!”, “GLOW. Baby Tracker & Feeding, Diaper, Sleep Log”, “Baby Panda World”, “Sniper for eBay | Place automatic bids with bidbag”, “VarageSale: Sell simply, buy safely.”, “Baby Games - Piano, Baby Phone, First Words”, “Baby Twins - Newborn Care”, “Baby Panda Care”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “baby milestones”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “baby milestones