"modern warfare" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “modern warfare” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “telescope”, “jasmine”, “chile”, “updates”, “iphone widgets”, “theocratic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “modern warfare” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword modern warfare from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calls of duty modern warfare 56 30 250+ 19
call of duty modern warfare 52 19 250+ 125
call duty modern warfare 39 14 250+ 116
call-duty modern warfare 2 38 20 250+ 141
call duty modern warfare 2 38 30 250+ 25

The search volume of the core keyword modern warfare in Google App Store reached 47, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 131 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Call of Duty Companion App warezone 56 35
2
Call of Duty®: Mobile call of duty 69 19
3
Modern Combat 5: eSports FPS acción 43 45
4
Wiki for COD WARZONE & Modern Warfare cod warzones 56 26
5
Modern warfare special OPS: Commando game offline modern warfate 46 19
6
Modern Combat Versus: New Online Multiplayer FPS moderno warfare 46 21
7
Modern Strike Online: Free PvP FPS shooting game game online 61 48
8
MW Squad: Warzone & Modern Warfare Stat Tracker modern warfare tracker 16 21
9
MW Warzone Companion: Warzone & Modern Warfare modern warfare war zone ≤5 9
10
Modern Warplanes: Sky fighters PvP Jet Warfare aircrafts 36 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 20 250+ 91
pung mobiles 73 51 248 218
pob g mobil 73 44 250+ 213
pib g mobile 73 35 249 171
pub ge mobile 73 31 250+ 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 21
2
Johnny Trigger - Action Shooting Game shoot 51 88
3
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 26
4
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 22
5
Trigger - Task Launcher triggering 48 20
6
Johnny Trigger - Sniper Game sniper from helicoper ≤5 30
7
Trigger! triggr health ≤5 11
8
TRIGGER ACS Plus trigger six shooter ≤5 30
9
HellCopter heilcopter 50 15
10
TriggerPoints3D muscle trigger points free ≤5 30

These five keywords: “trger”, “pung mobiles”, “pob g mobil”, “pib g mobile”, “pub ge mobile”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “Trigger - Task Launcher”, “Johnny Trigger - Sniper Game”, “Trigger!”, “TRIGGER ACS Plus”, “HellCopter”, “TriggerPoints3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “modern warfare”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “modern warfare