"students" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “students” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “movie player”, “google slideshow”, “nudist”, “borderlands”, “suarez”, “dollar bank”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “students” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword students from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
students portal	65	3	250+	45
students discounts	33	14	248	97
students and teachers	31	4	250+	70
work students	29	11	250+	97
e studentski servis	24	40	249	227

The search volume of the core keyword students in Google App Store reached 36, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Canvas Student	canvas	81	60
2		Campus Student	infinite campus	59	38
3		StudentVUE	student vue	57	22
4		School Planner	horário	46	22
5		myHomework Student Planner	ahow my homework	41	30
6		Socrative Student	socrativ	58	53
7		Student Beans: College Discounts, Deals & Codes	student beans	41	23
8		Student Calendar - Remember tasks ToDo & Timetable	school calendar 2020	26	6
9		UNiDAYS: Student Deals	unidags	56	48
10		PowerSchool Mobile	powerschool	62	40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
google classroom a	95	25	249	111
googal classroom	95	21	249	107
gogle classroom	95	19	250+	101
coogle classroom	95	14	250+	87
wtpsap	90	30	250+	226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google Classroom	google kelas room	95	34
2		Google Meet	goigle meets	83	57
3		G Classroom WebMode	oogle classroom	95	16
4		Virtual Classroom	virtual classroom	26	11
5		ClassDojo	class dojo	67	28
6		Teacher Classroom Care	google car classroom app	≤5	19
7		Google Chat	chat	59	90
8		Google Drive	googledi	85	49
9		Seesaw: The Learning Journal	seesaw	69	43
10		Google Docs	google focs	83	45

These five keywords: “google classroom a”, “googal classroom”, “gogle classroom”, “coogle classroom”, “wtpsap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “G Classroom WebMode”, “Virtual Classroom”, “ClassDojo”, “Teacher Classroom Care”, “Google Chat”, “Google Drive”, “Seesaw: The Learning Journal”, “Google Docs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “students”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools