"sewing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sewing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “in 'n' out”, “piercings”, “lagged”, “passports”, “merkel”, “genx”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sewing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sewing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sewing machine 37 5 248 22
hand sewing machine 31 30 248 32
sewing machine price 29 15 249 90
sewing patterns 28 3 250+ 9
sewing machine for sale 28 30 249 155

The search volume of the core keyword sewing in Google App Store reached 39, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sewing and Patterns free pattern sewing 23 30
2
SINGER® Sewing Assistant singer 45 34
3
Easy sewing - Learn to sew step by step sawing 23 26
4
500+ dress patterns - measure-cut-sew sawing dress 7 1
5
Sew Organized sew buddy ≤5 30
6
✂️????Little Fashion Tailor 2 - Fun Sewing Game talior 46 21
7
Tailoring Course tailoring course 9 4
8
Sewing Classes (Guide) sawing guide 9 1
9
How to sew sewing patterns. ????????????Easy sewing free pattern for sewing 23 30
10
Cross Stitch stitching 60 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stitching 60 18 250+ 28
cross 55 72 249 65
crosss 55 8 150 72
stitch 50 55 249 32
makes 50 53 250+ 232

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cross Stitch cross 55 72
2
Cross Stitch Joy netting 17 39
3
Cross-Stitch Masters игры для старших классов ≤5 26
4
Cross Stitch Club — Color by Numbers with a Hoop dallas croce ≤5 30
5
Cross-Stitch World stitched 38 4
6
Color by Letter - Sewing game Cross stitch alfabet - bambuko ≤5 30
7
Cross Stitch 2020 cross stitcher 41 30
8
xStitching cross stitch creator ≤5 6
9
Happy Cross Stitch Color By Number-Needle Art Free самойленко ≤5 11
10
Cross Stitch Gold: Color By Number, Sewing pattern sewing kit 26 13

These five keywords: “stitching”, “cross”, “crosss”, “stitch”, “makes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cross Stitch”, “Cross Stitch Joy”, “Cross-Stitch Masters”, “Cross Stitch Club — Color by Numbers with a Hoop”, “Cross-Stitch World”, “Color by Letter - Sewing game Cross stitch”, “Cross Stitch 2020”, “xStitching”, “Happy Cross Stitch Color By Number-Needle Art Free”, “Cross Stitch Gold: Color By Number, Sewing pattern”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sewing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sewing