"mama mama" App Store Keywords Research Case | ASOTools
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"mama mama" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mama mama” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “responsibility”, “jeep cherokee”, “arcades games”, “انستجرام”, “k-love”, “humming”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mama mama” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mama mama from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mama 48 53 249 51
mama mia 38 26 250+ 146
mama mama mama 38 6 249 53
cooking mama 37 28 250+ 200
cooke mama 29 24 250+ 185

The search volume of the core keyword mama mama in Google App Store reached 38, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Natural Mama Pregnancy & Childbirth mama natural 10 14
2
Mama Murmur murmur app ≤5 30
3
Mama Wallpaper mama 48 53
4
Poemas para el 10 de Mayo - Poemas Dia de la Madre imágenes día de la madre 13 4
5
Bandar Mama Pahan Pajama : Offline Videos akkad bakkad akkad bakkad akkad bakkad akkad bakkad ≤5 22
6
Mermaid Princess Pregnant Mama Emergency Doctor pregnant mermaid games for kids ≤5 24
7
Mama Fua mama mama mama mama mama 9 3
8
David Guetta - Hey Mama guetta 14 26
9
Mama Festival 2019 fiesta 2019 ≤5 6
10
ماما يـــــــا ماما - MAMA YA MAMA - بدون انترنت والنبي يا ماما ≤5 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wish 71 70 250+ 69
baby baby 63 24 250+ 198
silento 60 57 250+ 236
madre 58 22 250+ 76
mamá 58 13 250+ 52

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wish - Shopping Made Fun widh 72 37
2
Wish Local for Small Businesses wish local 19 25
3
Geek - Smarter Shopping geek 43 50
4
Cute cute 50 72
5
Mama - Thoughtful Shopping mama 48 53
6
Home - Design & Décor Shopping home shopping 28 21
7
Joyful Shopping joyful 20 26
8
Coupons for Wish & Promo codes wish free shipping codes 14 30
9
Coupons for Wish - Shopping wish.com 42 7
10
Shopping Tips - Fun Shop What You Wish fun shop mobile ≤5 24

These five keywords: “wish”, “baby baby”, “silento”, “madre”, “mamá”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wish - Shopping Made Fun”, “Wish Local for Small Businesses”, “Geek - Smarter Shopping”, “Cute”, “Mama - Thoughtful Shopping”, “Home - Design & Décor Shopping”, “Joyful Shopping”, “Coupons for Wish & Promo codes”, “Coupons for Wish - Shopping”, “Shopping Tips - Fun Shop What You Wish”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mama mama”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mama mama