"网易云音乐" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “网易云音乐” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cities skyline”, “curiosidad”, “likes for instagram free”, “manhwa”, “fikstur”, “ssa gujarat”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “网易云音乐” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 网易云音乐 from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
网易 云音乐 | 34 | 30 | 249 | 17 |
网易云音乐下载 | 19 | 30 | 250+ | 19 |
网易云音乐-音乐的力量 | ≤5 | 30 | 250+ | 237 |
网易云音乐国际版 | ≤5 | 30 | 180 | 17 |
网易云音乐 app | ≤5 | 30 | 250+ | 212 |
The search volume of the core keyword 网易云音乐 in Google App Store reached 38, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 166 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Easy Music Assit | netease music | 20 | 28 | |
2 |
|
子期 音乐 - 网易云音乐 Lite | 网易云 | 36 | 36 |
3 |
|
高清 酷狗动听音乐播放器(免费下载) | 酷狗 | 28 | 35 |
4 |
|
回家Link-免费海外华人极速翻墙回国,看芒果TV、优酷、听网易云音乐酷狗,访问大陆各大音乐视频网站 | 网易云 | 36 | 36 |
5 |
|
华语歌曲点唱机歌库最全 - Molin Music | 周杰伦歌曲 | 7 | 30 |
6 |
|
飞鱼(永久免费回国VPN,大陆用户不适用)——海外党解锁国内音乐视频资源回国追剧听音乐的加速器 | 回国vpn | 9 | 21 |
7 |
|
Transocks Free VPN for Chinese to visit China | 穿梭 | 26 | 29 |
8 |
|
DJ Music | dj多多 | 12 | 17 |
9 |
|
高清 酷我动听音乐播放器(免费下载) | 音乐 | 32 | 37 |
10 |
|
YouTube Music - Stream Songs & Music Videos | u tiube | 100 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
weathe | 100 | 100 | 250+ | 189 |
googl | 100 | 79 | 247 | 187 |
giamail | 100 | 74 | 250+ | 247 |
weathercn | 100 | 73 | 250+ | 249 |
weatheroo | 100 | 73 | 250+ | 248 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
The Weather Channel | weatehr | 100 | 27 |
2 |
|
Weather Forecast & Snow Radar: The Weather Channel | waether | 100 | 32 |
3 |
|
Weather forecast | climas | 100 | 32 |
4 |
|
Weather Forecast & Accurate Local Weather & Alerts | focast | 51 | 21 |
5 |
|
AccuWeather: Live weather radar & local forecast | weatheroo | 100 | 73 |
6 |
|
Weather by WeatherBug: Live Radar Map & Forecast | wearthe | 100 | 31 |
7 |
|
Weather Forecast - Accurate and Radar Maps | veður | 22 | 19 |
8 |
|
Weather & Widget - Weawow | eye in sky | 33 | 29 |
9 |
|
Local Weather - Weather Widget | local weather | 43 | 30 |
10 |
|
The Weather Network TV App | global bc weather app | ≤5 | 10 |
These five keywords: “weathe”, “googl”, “giamail”, “weathercn”, “weatheroo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Weather Channel”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather Forecast & Accurate Local Weather & Alerts”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather Forecast - Accurate and Radar Maps”, “Weather & Widget - Weawow”, “Local Weather - Weather Widget”, “The Weather Network TV App”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “网易云音乐”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: