"menu" App Store Keywords Research Case | ASOTools
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"menu" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “menu” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “globe and mail”, “coolest”, “halo”, “03”, “charlie sheen”, “goodgle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “menu” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword menu from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
arbys menu 55 53 249 242
olive garden menu 55 39 250+ 209
wendy's menu 55 15 250+ 152
applebee s menu 53 18 250+ 158
applebee's menu 53 30 249 241

The search volume of the core keyword menu in Google App Store reached 50, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Menu Button (No root) メニュー 28 21
2
What's on the Menu - Meal Planner marisqueria ≤5 30
3
Easy Menu Planner cardápio semanal 23 10
4
Scan menu menu-app 11 13
5
Menu Touch - Digital Restaurant Menu menus digitales 18 7
6
Price List & Menu Maker for Cafés and Restaurants cardápio 34 14
7
MENU - Eat Like Local Foodies 记录美食 ≤5 14
8
My Drawer - Smart & Organized Place for Your Apps drwer 46 38
9
BeyondMenu Food Delivery beyond menu 28 17
10
Finedine Tablet Menu for Restaurants, Cafes & Bars fine dine 36 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
atarbucks 80 47 245 216
domano 80 37 249 157
doninos 80 25 248 122
dominies 80 22 249 109
dimino s 80 14 247 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Starbucks starbuck 80 33
2
Starbucks China luckin coffee 25 21
3
Secret Menu for Starbucks starbucks menu 41 44
4
Starbucks Indonesia starbucks indonesia ≤5 29
5
Starbucks Kuwait starbucks kuwait 11 28
6
StarbucksCal - Starbucks Calories &Nutrition Info nutrition guide for starbucks ≤5 6
7
Starbucks Secret Menu for 2020 - Latest Drinks starbucks drinks menu 26 30
8
Starbucks Hong Kong starbucks hong kong 7 32
9
Starbucks Reserve Milano starbucks reserve milano ≤5 30
10
Coffee Please barista games ≤5 11

These five keywords: “atarbucks”, “domano”, “doninos”, “dominies”, “dimino s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Starbucks”, “Starbucks China”, “Secret Menu for Starbucks”, “Starbucks Indonesia”, “Starbucks Kuwait”, “StarbucksCal - Starbucks Calories &Nutrition Info”, “Starbucks Secret Menu for 2020 - Latest Drinks”, “Starbucks Hong Kong”, “Starbucks Reserve Milano”, “Coffee Please”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “menu”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “menu